The creative who wants to help you unbox your own creative potential
Meet your pocket rocket branding pal! 🚀
The creative who wants to help you unbox your own creative potential
Hey there! Call me CK 👋🏽
My current obsessions 👇🏽
I'm an energy-filled, otter-loving Brand Designer based in Brisbane, Australia, who wants to do nothing more than design colourful, expressive identities for the action-taking, visionary founders and solopreneurs, so they can unbox their brand's creative potential and see their big picture visions come to life!
"Wait what?!"
Yeahhh, you read that right! I'm actually a law student who dreamt of being a lawyer since 17, but in 2023, as I was running my digital planner store, I discovered the design industry... and it lit me UP like nothing else I'd ever experienced before!
But when I decided to shift career gears from law to brand designing, I knew I didn’t want to juggle disconnected brands. So instead, I created an entire brand universe — one that cohesively combines my digital planner and design businesses into a colourful and expressive personal brand that's fuelled by what makes me unique!
From taking this approach, I've...
🧡 Landed dream opportunities
🧡 Guested on one of my absolute favourite podcasts ever
🧡 Connected with more of my people
🧡 Built an intimate and supportive community
🧡 Started showing more confident, authentic, and expressive than ever in my business!
Ditching the stability in law so you can be one step closer to taking your big picture from vision board to reality
for the pod-lovers, i share more of my story here!
And I want to achieve the same growth for you!
It's MORE than just pretty visuals and strategy here!
My creative code
Together is Better
Zest for Creating
I believe your brand should inspire and excite you to keep creating, both in your professional and personal life!
That's what happens when your brand is directly translated from the unique, big picture vision you have - you feel natural sense of motivation and drive to keep doing the things you're passionate about.
When I say we're co-creating, I mean it! My process is collaborative where you play a more active role, so that your new brand aligns strategically with your goals, but also serves as an extension of yourself, your passion and your inner creative.
I value not only creating a collaborative experience, but also a collaborative community where fellow productive creatives can connect, share ideas, and support each other. You can join my community page here!
Uncomfortable, Continuous Growth
Creative Empowerment
You're a dreamer and a visionary, so all I want to do is support you by developing and implementing strategies that can help you break your glass ceilings and unlock your business' true growth potential!
I’m dedicated to delivering creative solutions that unboxes an owner’s and brand’s creative potential, so they can keep their spark for their business alive.
I truly believe we ALL have creative potential and leaning into it ultimately allows you to self-steer your growth journey.
Meet Zotto! 🦦
Oh the otter? He's my mascot! Isn't he the cutest?! 😭
Some might think he's too whimsical and playful that it makes me look unprofessional or child-like.
But he represents a lot of what I believe in as an individual and designer, and what I want to bring to your branding:
Click the arrows to dress him up!
Become the point of engagement & community
Professional branding CAN look fun and approachable
Embrace your quirks and multifaceted personality
Zotto is my way of showing that you can still look professional, without compromising your fun quirks and personality!
Having a playful otter mascot doesn't devalue my professional skills and knowledge as a brand designer, and personality-infused branding certainly doesn't devalue you and your business!
People engage with me just because they see Zotto and share the love for him!
By leveraging unique brand assets, you're not just creating visual appeal, but also fostering opportunities for engagement and community-building.
Whether that's through social media posts with branded illustrations or interactive activities centred around your unique brand elements, you can create a shared experience that strengthens the bond between you and your audience.
Zotto serves as a unique and memorable representation of my brand. He's become a recognisable visual element that strongly distinguishes me from my competitors.
Zotto helps me leave a lasting impression on my audience. He's too cute to forget, and is so personalised to my brand that he's easy to identify with my brand!
I want your branding to be just as unforgettable! 🤩
Hit your brand 'sweet spot' like a Mariah Carey high note
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so your brand can start feeling so undeniably you!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so your brand can start feeling so undeniably you!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
