I'm an energy-filled, otter-loving creative based in Brisbane, Australia.
With 80+ brain tabs open at all times, they're all endless ideas that serve one overarching purpose: Helping creative powerhouses build lives and brands they’re proud of and fulfills them - professionally and personally
I do this in 2 ways!
On one facet, I build brands with multipassionate founders ready to ding-dong ditch the “one niche” box and skyrocket.
On another? I’m an anti-burnout champion for productive creatives, so they can beat toxic hustle culture and lead a lifestyle where they don’t have to sacrifice their creativity for productivity.
Fuelled by structure, sharpened by law, and obsessed with turning chaos into clarity:
Design-trained, colour-happy, and part-time artist with a full-time love for expression:
Before I ever entered the design industry, I was unknowingly already building my Brand Sun (aka personal brand) - creating digital planners, preaching about productivity, and doing art commissions on the side.
So when I left law in 2024 to go full creative, I didn’t want to start from scratch or leave any part of me behind (f*ck that).
I instead built a brand universe that could hold all of me - one that revolved around my personal brand and made space for every idea, direction, and future pivot.
Since then? I've...
🚀 Guested on one of my favourite designer podcasts ever: Brand Your Brain
🚀 Landed 10+ collabs and guest features!
🚀 Hosted digital events like a live 5-day community challenge and email festival
🚀 Built (and stay building) a thriving, values-aligned community of multipassionates
🚀 Finally felt at home in my brand... without boxing myself in
And I'm using this to fuel how I help other big-vision, multi-layered founders do the same (if not, more)!
Some might think he's too whimsical and playful that it makes me look unprofessional or overly youthful.
But he represents a lot of what I believe in as an individual and professional, and what I want to bring to your brand:
People engage with me just because they see Zotto and share the love for him!
By leveraging unique brand assets, you're not just creating visual appeal, but also fostering opportunities for engagement and community-building.
Whether that's through social media posts with branded illustrations or interactive activities centred around your unique brand elements, you can create a shared experience that strengthens the bond between you and your audience.
Zotto is my way of showing that you can still look professional, without compromising your fun quirks and personality!
Having a playful otter mascot doesn't devalue my professional skills and knowledge as a brand designer, and personality-infused branding certainly doesn't devalue you and your business!
Zotto is a great example of how much stronger and more memorable your brand can become, when you infuse your fun quirks and unique personality into it.
He's become so synonymous with my brand, that I have people sending me otter content alllll the time. In the interview for my agency role, the CEO literally said, "His face lives rent-free in my brain."
Your brand deserves to live rent-free in your people's minds too!
Not here to sell you another aesthetic brand.
I’m here to help you build your own universe around it — one that’s strategic, expressive, and big enough to hold all your wild af ideas.
If that’s what you’re building? You can put me riiight in your pocket!
You've reached the down-under part lol
I'm CK - an Australia-based freelance Brand Strategist + Designer who specialises in personal branding and brand identities for multipassionate founders with big ambitions!
For collabs or speaking gigs: opps@czarcreates.com
