The creative who wants to help you unbox your own creative potential
Meet your pocket rocket branding pal! 🚀
The creative who wants to help you unbox your own creative potential
Hey there! Call me CK 👋🏽
My current obsessions 👇🏽
I'm an energy-filled, otter-loving Brand Designer based in Brisbane, Australia, who wants to do nothing more than design colourful, expressive identities for the action-taking, visionary founders and solopreneurs, so they can unbox their brand's creative potential and see their big picture visions come to life!
"Wait what?!" Yeahhh, you read that right!
I'm actually a law student who dreamt of being a lawyer since 17, but in 2023, as I was running my digital planner store, I discovered the design industry... and it lit me TF UP like nothing else!
But when I switched careers from law to brand design, I knew I didn’t want to juggle disconnected brands, considering my already existent digital planners brand. Instead, I created an entire brand universe — one that cohesively combines my multiple passions into a strategic, expressive brand that's fuelled by what makes me unique!
From taking this approach, I've achieve all-a-this in less than a year:
🧡 Landed dream opportunities at MB Creative Agency and The Brief Collective
🧡 Guested on one of my absolute favourite designer podcasts ever
🧡 Connected with more of my people
🧡 Built an intimate and supportive community
🧡 Started showing up more confident, authentic, and expressive than ever in my business!
Ditching the stability in law so you can be one step closer to SKYROCKETING GROWTH
And I want to achieve the same growth for you!
for the pod-lovers, i share more of my story here!
Designing like a passionate artist but strategising and analysing like it's the toughest case from my law clerk days 🤓
WHAT I BRING TO THE TABLE? I WISH IT WAS BANH MHI BUT IT'S ACTUALLY...
It's MORE than just pretty visuals and strategy here!
My creative code
Together is Better
SPARKING ORIGINALITY AND IMPACT
I believe your brand should inspire and excite you to keep creating, both in your professional and personal life!
That's what happens when your brand is directly translated from you and your big picture vision - you feel a natural sense drive to create meaningful, authentic work and rediscover your innate love for building something unique and impactful.
When I say we're co-creating, I mean it! That's how we make sure your brand is fuelled by a whole lotta you.
But don't worry: while my process isn’t entirely hands-off, it’s designed to be both collaborative and stress-free. This way, you’ll have peace of mind throughout the project, knowing that everything is on track - with no unexpected surprises when you see the brand concepts!
I value not only creating a collaborative experience, but also a collaborative community where fellow productive creatives can connect and support each other so we can all beat burnout. You can join my community page here!
Uncomfortable, Continuous Growth
Creative AUTONOMY
You're a dreamer and a visionary, so all I want to do is support you by developing and implementing strategies that can help you break your glass ceilings and unlock your business' true growth potential!
My entire process is designed to enable help entrepreneurs realise and embrace their own creative power, using it as a catalyst for personal and business growth.
I truly believe we ALL have creative potential and leaning into it ultimately allows you to self-steer your growth journey.
Meet Zotto! 🦦
Oh the otter? He's my mascot! Isn't he the cutest?! 😭
Some might think he's too whimsical and playful that it makes me look unprofessional or overly youthful.
But he represents a lot of what I believe in as an individual and designer, and what I want to bring to your branding:
Click the arrows to dress him up!
Become the point of engagement AND community
Professional branding CAN look fun and approachable
Embrace your quirks and multifaceted personality
Zotto is my way of showing that you can still look professional, without compromising your fun quirks and personality!
Having a playful otter mascot doesn't devalue my professional skills and knowledge as a brand designer, and personality-infused branding certainly doesn't devalue you and your business!
People engage with me just because they see Zotto and share the love for him!
By leveraging unique brand assets, you're not just creating visual appeal, but also fostering opportunities for engagement and community-building.
Whether that's through social media posts with branded illustrations or interactive activities centred around your unique brand elements, you can create a shared experience that strengthens the bond between you and your audience.
Zotto is a great example of how much stronger and more memorable your brand can become, when you infuse your fun quirks and unique personality into it.
He's become so synonymous with my brand, that I have people sending me otter content alllll the time.
In the interview for my agency role, the CEO literally said, "His face lives rent-free in my brain." Your brand deserves to live rent-free in your people's minds too!
Hit your brand 'sweet spot' like a Mariah Carey high note
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
Hit your brand 'sweet spot' like a Mariah Carey high note
