Meet your designer 👋🏽
Before this, I was simply running a digital planner store.
Inspired by a Brand Guidelines Template I saw on Etsy, I decided to invest more effort into the branding for my online store, to drive more sales and brand awareness because the digital planners industry is suuuuuper saturated.
Before I knew it, the idea of revamping my digital planners brand evolved into a love for community-building and brand designing.
Now, I have a growing email list, an intimate and supportive community, and I'm more confident and authentic than ever in my business.
And I want to achieve the same results for action-taking small business owners like you!
"From law to design???"
Ditching law to fulfill my inner creative
Call me CK! I'm a budding Brand Designer based in Brisbane, Australia.
I'm a law clerk and law student who once aspired to be a kickass barrister, but I realised a creative career as a Brand Designer was my true passion and would give me more fulfilment.
I know, I know... Strange transition. And it happened quick!
Here's a long-story-short on how I ended up in the creative industry 👇🏽
It's MORE than just pretty visuals and strategy here!
My creative code
It's you AND me creating!
Community >>>
Translating passions into strategic designs
I take pride in channelling passions into creative designs that authentically express the unique stories and visions of each client.
I value not only creating a collaborative experience, but also a collaborative community where clients can connect, share ideas, and support each other.
Not just "for now"
Designing for empowerment
Unlocking YOUR creative potential
I take pride in developing and implementing strategies that are intentionally built for long-term sustainable growth!
I’m committed to delivering creative solutions that unlock a client’s and their brand’s creative potential and drives their business to growth.
Through brand design and strategy, I empower clients to discover and embrace their strengths, fostering a sense of self-empowerment.
I'm here to provide clients an interactive and collaborative design experience where they play a more active role in the process. This not only ensures the design aligns strategically with their goals, but also serves as an extension of their selves and inner creativity.
Meet Zotto! 🦦
Oh the otter? He's my mascot! Isn't he the cutest?! 😭
Some might think he's too whimsical and playful that it makes me look unprofessional or child-like.
But he represents a lot of what I believe in as an individual and designer, and what I want to bring to your branding:
Click the arrows to dress him up!
Professional branding CAN look fun or approachable
Zotto is my way of showing that you can still look professional, without compromising your fun personality and approachability!
Having a playful otter mascot doesn't devalue my professional skills and knowledge as a brand designer, and personality-infused branding certainly doesn't devalue you and your business!
Zotto serves as a unique and memorable representation of my brand. He's become a recognisable visual element that strongly distinguishes me from my competitors.
Zotto helps me leave a lasting impression on my audience. He's too cute to forget, and is so personalised to my brand that he's easy to identify with my brand!
I want your branding to be just as unforgettable! 🤩
People engage with me just because they see Zotto and share the love for him!
He represents the spirit of empowerment in my community and this fosters a deeper connection with my audience and drives deeper engagement.
By leveraging unique brand assets, you're not just creating visual appeal, but also fostering opportunities for engagement and community-building.
Whether that's through social media posts with branded illustrations or interactive activities centred around your unique brand elements, you can create a shared experience that strengthens the bond between you and your audience.
I get it - we all had to start somewhere. So let's check to see if your logo is at least functional. This freebie also dishes out on some truths behind Canva logos, so you can look out for nasty surprises!
Fill in your details below and I'll drop it into your inbox!
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