Think of your brand as you. Your logo is your face - it functions as the most recognisable aspect of your identity and gives people a single visual to associate with your entire identity.
But you're MORE than just your face, right? You have a personality, values, personal beliefs, and your own unique style.
In the same way, a brand identity encompasses all the elements that make your brand unique and recognisable. Yes, a well-designed logo helps people recognise and remember your brand, but it's only one part of the larger picture.
Investing in a full brand identity ensures that your business is perceived in its entirety, catching attention, making connections, and unlocking business growth potential!
Both are definitely powerful tools for growing a business, BUT here's what a cohesive brand identity does that neither of those can do on their own: provide a consistent and memorable brand experience across all touchpoints.
Word-of-mouth relies on others to convey your message, and social media reach is not guaranteed and let's face it, the algorithm can be a b*itch.
When every interaction with your business is consistent, it helps build trust and recognition amongst your audience.
Investing in your business is DAUNTING, but it's called an investment for a reason! With a full identity, you are taking your business to new heights that a DIY logo or generic branding just can't achieve.
BUT, if you're not ready for the full-scale investment yet, you and I can workshop our way through building your brand in a pocket-sized and not-so-overwhelming way! This is offered at over $3,000 less than my lowest full branding package!
And let's face it: as small business owners, we have to wear ALL the hats, and it can get reaaally heavy really soon. So let me wear one of those hats for you so you can focus on being a visionary and making the important decisions!
Czarcee absolutely nailed the vision for Social Butterfly Club![...]She took all our ideas and brought them to life with incredible precision, creativity, and just the right amount of ‘messy action over perfection.’ The final brand reflects our refreshed approach so perfectly—strategic, yet approachable—and she maintained the cohesion with our sub-brands effortlessly. SBC looks polished, but still embraces that relaxed, community-driven feel we were after. Couldn’t recommend her enough for any designer looking to elevate their brand visuals!
Marisa and Kenzi, The Brief Collective
Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.
Katie, Gotchu Studio
CK really cares about you being the best you can be. She's attentive & very thorough, and the audit absolutely exceeded my expectations. Not only did she map out my whole ass brand, I got SOO many good resources after our call. It really shows her expertise, I felt incredibly well taken care of!
Kim, Oinopo Studio
Apply for a Q1 2025 spot and we can start preparing for takeoff 🚀
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