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I get it - branding is a big AND long-term investment.
So let's settle a few things!
💡 How crucial is a brand identity for a small business just starting out?
Think of your brand as you. Your logo is your face - it functions as the most recognisable aspect of your identity and gives people a single visual to associate with your entire identity. But your whole identity extends beyond just your face - you have a personality, values, personals beliefs, and your own unique style.
In the same way, a brand identity encompasses all the elements that make your brand unique and recognisable. Yes, a well-designed logo helps people recognise and remember your brand, but it's only one part of the larger picture.
Investing in a full brand identity ensures that your business is perceived in its entirety, catching attention, making connections, and unlocking business growth potential!
Both are definitely powerful tools for growing a business, BUT here's what a cohesive brand identity does that neither of those can do on their own: provide a consistent and memorable brand experience across all touchpoints.
Word-of-mouth relies on others to convey your message, and social media reach is not guaranteed and let's face it, the algorithm can be a b*itch.
When every interaction with your business is consistent, it helps build trust and recognition amongst your audience.
Investing in your business is DAUNTING, but it's called an investment for a reason! With a full identity, you are taking your business to new heights that a DIY logo or generic branding just can't achieve.
BUT, I offer a Creative Intensive & Audit service which is a fifth of the investment for full brand design, because I'm devoting my services to emerging businesses and service providers, and that usually means we have limited resources (I'm there too!)
And let's face it: as small business owners, we have to wear ALL the hats, and it can get reaaally heavy really soon. So let me wear one of those hats for you so you can focus on being a leader and making the important decisions!
for Tailored Brand Design
"I recently enjoyed working with Czarcee for her branding services and I could not be happier with the results... She has exceeded my expectations in every respect, and I am confident that her expertise and creativity will make a real difference for any business needing a compelling brand identity."
Virtu Solutions
Practical Pockets
"That is all amazing 👏🏽🙌🏽😍 I love the colour palette, and the fonts are just perfect. The new logo is eye catching and rememberable. You've done an amazing job, am excited to see where this takes us"
for Tailored Brand Design
Oinopo Studio
CK really cares about you being the best you can be. She's attentive & very thorough, and the audit absolutely exceeded my expectations. Not only did she map out my whole ass brand, I got SOO many good resources after our call. It really shows her expertise, I felt incredibly well taken care of!
for Creative Intensive & Audit
I'M READY!
Apply for a project and if we're a good match, we can co-create your brand and see your vision come to life!