Multipassionate Brand Strategist and Designer

Building founder-led brands for those with plans too big to describe in one neat eLeVAtoR PiTCh

let's work! 🚀
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED

Every modern-day founder has gravity, that strong pull people can’t explain but want more of

That’s what your brand should be fuelled by. And my job is to help you channel that pull into a presence that expands with you and every new idea you get inspired by.

Because you already know that your multipassionate-ness isn’t a flaw - it’s your edge and proof of your potential. Your brand just needs to show it.

joyful young woman with long dark hair, glasses, and a cap playfully points upward while sticking out her tongue. She’s wearing a peach tank top and standing in front of large rocks and greenery, smiling with an expressive and carefree pose

Because you need something better than a new version of your brand

Supercharge founder productivity because your brand keeps your head in the game and your energy where it counts
Defined brand system + visual system = your coordinates. No more detours. Just clear direction, sharper focus, and more space to lead.
Unbox your creative potential because it fuels endless inspiration and constantly sparks fresh ideas
What if your brand no longer felt like a stifling box, but a launchpad for your best, boldest ideas yet?
Catch alll the eyes, command respect, land dreamy opportunities, and grow your audience at lightspeed
What if your brand became the signal — drawing in aligned opportunities and the right people on autopilot?
Why a founder-led is non-negotiable for you
The only reason your brand and your identity feel like two different people…

Is because you’ve grown - and not in a straight line. You’ve explored, pivoted, built, and rebuilt... but your brand hasn’t always evolved with you.

And when you’re multi-skilled, it’s easy for your presence to start feeling fragmented, like your ideas are orbiting in different galaxies instead of feeding into one powerful, connected universe. That’s why a founder-led presence is what’s going to help you bring it all back into alignment.

joyful young woman with long dark hair, glasses, and a cap playfully points upward while sticking out her tongue. She’s wearing a peach tank top and standing in front of large rocks and greenery, smiling with an expressive and carefree pose
Hey! I'm CK, your Brand Strategist + Designer but mainly...

Your pocket rocket pal who’s BEEN through multipassionate zoomies 🚀

“What do you do,” is a question I dread. Because I’m a part-time artist, AND brand strategist and designer.

And if you’re here, I’m guessing you’ve got a variety of job titles too, or your vision is to be anything but boxed in. Which is why you need someone who’s already been there, done that, and continues to do that.

In 2024, when I left law and dove headfirst into the creative industry, I realised I didn’t want to juggle these disconnected identities, and that I’m too multipassionate to follow the “riches are in the niches” crowd.

So… I built a universe that revolved around my Brand Sun - my personal brand - and made room for every layer. And it's landed me perfect-fit clients, podcast features, visibility opportunities, and even opened up diversified income streams.

And hopefully... we make it happen for you next ;)

Step into the otter-dominated universeLet's build *your* brand universe!

Building brands with flexible systems and fixed centres

A retro-style graphic with pixelated text reading “YOU-FUELLED BRAND DESIGN” in white and pink, set against a dark grid background. An orange rocket and a planetary ring system illustration frame the text, evoking a fun, space-themed aesthetic.
DFY BRAND IDENTITY DESIGN

Build a brand identity that thrives on your do-it-all ambition

A full branding experience where we'll create a strategy-first brand universe, so that your visuals reflect your depth, and so your brand presence leads to bigger, aligned opportunities.
A retro pixel-style graphic with the words “POCKET-SIZED BRAND BLAST” in white blocky text on a dark grid background. Two yellow comic-style explosion illustrations decorate the corners, adding energy and playfulness.
dwy PERSONAL BRANDING INTENSIVE

Content that builds your personal brand without boxing you in

In one focused intensive, we’ll build a personal brand that connects the dots for you, so your range make sense and becomes your strongest reputation-builder
LET'S BUILD IT

Recent brands that broke outta the "one niche" box

Film and street photographer also passionate about brand identity →

A sleek green business card with bold, white text reading “ESTHER ZHENG” in a geometric, modern font. The card rests on a golden yellow surface, showcasing a clean and professional brand identity.

Digital wellness app that gamifies breaks and mindful tech use  →

A pixel-style visual with the text “Pause to Play” in bold, retro-inspired font centered on a textured lavender background. The design evokes a nostalgic, gamified feel.

Music tuition software that makes music lessons fun again →

A colorful flat lay of branded collateral for “Recite,” featuring cards in bright yellow, deep burgundy, white, and navy with the Recite logo and name repeated across each. A prominent blue envelope with the “R” logo stands out in the center.

IP lawyer for performers and nightlife entertainers  →

A flat lay on a rich red background displaying branded items for “Signed—Red,” including a pink box, wax seal, utensils, stationery, and a document with the brand’s logo and signature style. The setup evokes elegance and precision.

Got burning questions? ❤️‍🔥

How much are your services?

⬇️

Full rebrand: 3500 USD (2-6-month payment plans accepted!)
‍
Full rebrand + website / landing page: Starting at 5000 USD (up to 6 month payment plans accepted)

Personal branding intensives: 1150 USD or 3 x 700 USD

How do I know if I need personal branding, strategy, or full branding?

⬇️

It really comes down to where you're feeling the friction!

💥 If you're showing up as the face of your brand but struggling to articulate your voice, perspective, or what you really want to be known for — you likely need personal branding support.

🚀 If everything - strategy, visuals, messaging, vibe - feels outdated or out of sync with who you are now, it's probably time for a full 2.0 brand phase!

Buttt if you're still unsure? Reach out here and I’ll help you figure it out based on where you’re at!

Do you offer ongoing support after a project?

⬇️

I wouldn't be your pal if I just up and left ya, right?!

I offer post-project support for alllll services. The extent of it depends on the project!

Pocket-sized Personal Branding: At least 30 days + weekly check-ins
You-fuelled Brand Design: 2 weeks post-launch support + access to exclusive aftercare services

Do you offer payment plans?

⬇️

Yes!

My personal branding intensives come in 2 tiers, one of which is in a 3-month payment plan.

For full branding, I accept between 2 to 6 month payment plans. Make sure to let me know in the enquiry form if you're after a payment plan, so we can figure out a plan that works for us both!

How do you tailor your work for multipassionate people?

⬇️‍

My whole approach is built on the belief that your “too many ideas”... are actually your strongest competitive edge.

Whether you’re juggling multiple passions, biz directions, or creative outlets, I help you connect the dots, not cut them out.

Every service I offer is designed to do anything but box you in or ask you to shrink your big vision.

No one blinks when big creators or brands launch into new industries and continue expanding their brands. I want you to have that same level of conviction when you expand yours!

Still have questions? Send me an email!
Illustration of torn open candy wrapper in a coral pink colour

Raving broadcasts from the clients-sphere

Sam & Lev, Recite Software
Full Branding

This is my first time doing a proper business selling a product/service thats not just selling my skills etc.

I knew that going into this that getting customers would be hard but I was surprised at how I was already getting interest from google and other places organically and people signing up!

...

Software is already a hard sell and people need high amounts of trust to commit to subscriptions and handing over their data. By having a high quality and brand identity that was warm and inviting makes a massive difference.

Personal Branding Intensive

Having you around was a joy, thank you for holding our hand as we worked on building confidence.

As technical founders, we tend to hide behind our work and assume our personality will get in the way.

Brainstorming with you and bouncing ideas gave me the reassurance and allowed us to connect more with our audience.

Personal Branding Intensive

It’s like having an instructions manual on how to be me! If I get lost in my thoughts I can get back to the growth plan and clear my mind.

I’m just SO GRATEFUL that I had this opportunity!

‍My brain is messy and chaotic but you managed to untangle all my thoughts and make everything click together! Thank you thank you thank you! 🫶🏻

LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀
LIFE'S TOO SHORT TO STAY BORED 🚀 BE AS AUDACIOUS AS THE HUSTLE BROS 🚀

Your outta-this-world ambition and ideas need a brand that matches it

You’re not the same founder you were when you started — and your brand shouldn’t be either.

Let’s build a brand that keeps up with your ambition and evolves as you do.
LET'S DO ITTT
Quick Links
Woahhh slow down!

You've officially reached the down-under part. ICYMI: I'm CK - an Australia-based freelance Brand Strategist + Designer... who's also a part-time artist! I'm dang good when it comes to personal branding and brand-building for multipassionate founders.

For collabs or speaking gigs: opps@czarcreates.com

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