dwy 1:1 personal branding intensive

Build a founder-led presence your audience can't help but trust, connect with, and stay in orbit for (no matter what you expand to)

Your big-picture ideas are ready. But is your personal brand?

It kinda feels like your visibility and audience trust is on borrowed time… until the next big idea comes along. Your 11PM thoughts probably sound like:

“I don’t know how to talk about everything I do without confusing people.”
“My content feels disconnected from where I’m heading.”
“Every new idea I get feels like I’m starting over from scratch.”


You can close that "should I rebrand???" tab for now. Instead, put all that elbow grease into building a personal brand that holds it all together.

Because without it? Every launch, pivot, or “new direction” risks losing your people.
With it? You expand freely, show up with clarity, and lead your brand with confidence.

And that's what these personal branding intensives are for.

Side profile of a woman sucking her cheeks in and forming a peace sign with her hands in the hair

That's why we kickstart with a 2-hour workshop to decode and define...

The common thread that ties your passions together, so you never have to explain your range in five different ways again
The gap you see in your space, how you're filling it, and how you can own it confidently (without feeling over-the-top)
Your audience connection points - the stuff that actually makes people stop and think, "woah they GET-get me"... and stay orbiting for the future pivots to come
Messaging anchors you can build content, community, and direction around, instead of pulling captions and ideas out of thin air every week

Don't worry. We don’t regurgitate intake form answers in this workshop:

"I LOVED our workshop, I found your questions very helpful, gave me a lot to think about. The way you took my words and gave them structure was magic. I keep saying this but it felt like therapy for my brand"

Cansu, Co-founder of Defter Notes
"Just saying, I was a bit scared of the workshop because I usually avoid calls like a plague, but the way you guided the thing made everything flow so smoothly that I forgot what I was anxious about!"

Francesca, The Creative Moka
"People love talking about themselves and I'm not an exception! Knowing someone is actively listening and analysing it the same way I do to others.. that's just like a love language to me."

Kim, Oinopo Studio
"Personal services businesses need this. Literally picked my brain and put it down in a structured and orderly manner."

Simon, Fitness Coach
Pocket-sized PERSONAL BRANDING

Build a founder-led presence your audience trusts — without niching down or starting from scratch

From our 2-hour workshop, you’ll walk away with a tailored Growth Plan that turns your scattered ideas into a clear, trusted personal brand. Inside, you’ll get:

Brand Core

The building blocks of your personal brand, so your story and positioning stay clear

content strategy

A focused strategy for what to share, why and how - no more second-guessing your posts

community-building

An actual plan to attract and engage your people, so you're no longer praying they stick around

The clarity-to-action process that'll build your clear, trusted presence
What actually happens in this intensive (and how "pocket-sized" is it?)
1. The Workshop
We uncover all the brand-building gold in a 2-hour guided workshop, and use your answers and my insights to shape your Growth Plan
2. The Plan
I then distill all those insights into a tailored Growth Plan, which you get within one week from the workshop!
3. The Implementation
Not "buh-bye" yet! Personal brands aren't built overnight, so you also get implementation support, weekly check-ins, and a custom Kanban board listing the exact next steps to take

The internet watched me juggle my 'multipassionate zoomies'... and still said, "Yep - we're so in"

When I opened my brand-building account in Jan 2024, I’d already built a community on another account where people knew me for being artsy, all about anti-burnout productivity, and digital planning.

So, when I added brand-building to the mix, I had to do it without looking scattered or confusing my audience. But leaving parts of me out wasn’t an option; I wouldn't feel like me if my brand didn't create space for all of me.

That's why I built my personal brand - the “sun” everything else in my brand universe orbited around. It gave me both cohesion and range, while also pulling in perfect-fit clients from my other account, plus collabs, partnerships, and visibility I never thought I’d land this early in my journey!

Which is exactly where I come in for multipassionate founders: to help them do the same, so they can build a personal brand and founder-led presence that's clear, compelling, and future-proof.

Because I know firsthand: when your personal brand makes sense, your audience doesn’t just follow along. They stay orbiting, no matter the pivot.

Angled shot of a smiling woman with glasses, holding a tray of sushi in one hand and chopsticks in the other
Graphic design of a crumpled, opened candy wrapper
Your personal brand isn’t just for being seen — it’s the launchpad
Every new idea you have deserves to spark recognition

But right now, they feel like another brand puzzle piece that doesn’t quite fit. You end up re-explaining yourself, and your audience struggles to see the bigger picture.

But with a strong personal brand, your ideas don’t compete. They connect. Every pivot, offer, or new direction adds fuel to the fire, building trust and recognition instead of scattering it.

Your personal brand becomes the centre of gravity that says: “This is still me — only brighter, bolder, and moving forward”

See the blasting results in real-time

founders who needed a future-proof online presence for their big vision
Meet Cansu and Caner, founders of a popular note-taking app Defter Notes.

They have big plans for their start-up SaaS brand... but the last thing they want is to build from scratch every time they come up with new ideas and new products.
Grid image of a man and a woman smiling, with a white background
"[we] feel scattered with personal projects, Defter Notes, and side projects for [our bigger brand goal]"
With big ambitions, they came to the process feeling:

→ Pulled in 5 different directions

→ Unsure how they'll connect current and future ideas back to one central theme (so it all makes sense for their target audience)

→ Puzzled on how to build brand awareness when they're competing against big tech giants... while also not falling to overly performative content

→ Like they could strengthen connection with their community... but wrestling with the "how"

So what they really needed... was to give their brand its own centre of gravity.

Which means, they needed to build a founder-led online presence.
from just a 2-hour workshop, we decoded their Brand Core
☀️ Clarified the common thread that any current and future ideas were tied to:

Empowering the creatively wired and curiously driven

☀️ Identified their 3 'gravitational pulls' (the concepts they want their brand to be closely associated with)

☀️ Amplifying the gap they saw and were driven to fill:

Most productivity-focused brands obsess over optimisation. What’s rarely nurtured is the true nature of creative minds - ones that need space to experiment, think in spirals, and thrive in systems that reflect how they actually learn (non-linear-ly)

Now to turn this into a direction for content...
stepping into their founder shoes via content
Within the Content Strategy and Community-building Plan, we uncovered:

📱 The hyperspecific topics and sub-topics and formats they needed to create content around, in order to build the desired associations, as well as an on-brandpresense

📱 The narratives to build their brand and founder identity around, as well as deepen connection

📱An IG Stories Strategy that isn't just a daily check-in, but will compound into building their community

...And so much more!
30 days of consistency, confidence-building and deepening connection
After spending 30 days together, providing support and guidance as they gear up for their app relaunch, Cansu and Caner have since:

💥‍Built the confidence to share the stories of why and how Defter Notes came to be

💥Deepened community engagement from sharing these more personal aspects (Proof? The comment section of their storytelling posts!)

💥Grew their broader audience

💥Consistently created content that can help them build this association around being for non-linear thinkers

For the founders who refuse to be boxed in

You don't want to only be talking about your offer, and want range in what you share (without losing credibility)
Multipassionate creatives with 17 tabs open and want a strong throughline without boxing themselves in
Service providers who're tired of hiding behind their offers, and want to be seen as the founder of their brand
Big-picture thinkers who want want even bigger opportunities (speaking, features, collabs)
WHERE'S 'ALL OF THE ABOVE'??

Choose your level of support

Full Support
One-off payment of
$1150
Best for self-starters who want a framework they can run with
  • 2-hour workshop to define the direction of your brand and content
  • 20-page tailored Growth Plan
  • Custom Kanban board of next action steps
  • 30 days implementation support + weekly check-ins
  • Access to custom-trained social copywriting GPT
GET ON THE WATILIST FOR Q1 2026
Extended Support
3 monthly payments of
$700
Best for founders who want ongoing hands-on support as they implement and evolve
  • 2-hour workshop to define the direction of your brand and content
  • 20-page tailored Growth Plan
  • Custom Kanban board of next action steps
  • 90 days implementation support + weekly check-ins
  • 1 x 45-min follow-up call
  • Access to Content Console (Notion hub of 12+ IG content trainings on Reels, designing carousels, writing copy, workflow and analysing core metrics)
  • Access to custom-trained social copywriting GPT
GET ON THE WATILIST FOR Q1 2026

Clients who've had a BLAST with the process and their founder presence

Having you around was a joy, thank you for holding our hand as we worked on building confidence.

As technical founders, we tend to hide behind our work and assume our personality will get in the way.

Brainstorming with you and bouncing ideas gave me the reassurance and allowed us to connect more with our audience.

It’s like having an instructions manual on how to be me! If I get lost in my thoughts I can get back to the growth plan and clear my mind

I’m just SO GRATEFUL that I had this opportunity! My brain is messy and chaotic but you managed to untangle all my thoughts and make everything click together! Thank you thank you thank you! 🫶🏻

Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.

Got burning questions? ❤️‍🔥

Still have questions? Send me an email!
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥
Build the kind of presence people remember long after they log off 💥 Be known for who you are, not just what you do 💥 Founder-led presence = more trust, more visibility, more doors opening 💥

Not quite ready for the full blast?

Start with the Personal Brand Workbook!

If you’re not ready for a 1:1 intensive (or just want to DIY at your own pace), this Notion workbook can get you started on building the foundations of a personal brand.

Inside, you’ll:
✅ Define what makes your presence recognisable and resonant
✅ Build a show-up rhythm that flexes with your real life and real energy
✅ Create content that feels like something you would actually create online, that also cements your expertise