For the founders and solopreneurs who've long outgrown their DIY days, and are ready to bring their big picture vision to life
Transform your brand into a colourful, cohesive identity that
connects deeply
drives engagement
draws all the attention
You know you're ready to...
Turn your audience into a supportive community that champions your vision
Because they’re not just inspired by your brand; they see themselves in it
Align your brand with your genuine, multifaceted self
Because it’s fuelled by all the things that make you out-of-the-box unique, feeling like a true extension of you and your passion
Push your creative boundaries and take your ideas soaring
Because when your brand excites you, you’ll show up with the energy and creativity that attracts the right opportunities
Streamline business decisions and focus your energy on more CEO things
Because your "feels right" strategy gives you the clarity to work smarter, not harder, so you can sustain your growth without wearing too many hats
You-fuelled branding can take you from...
❌ You’ve mastered the basics but you don't know how to take your brand to its next growth chapter
❌ Struggling to keep your brand feeling and looking evolved while staying true to you and your roots
❌ Finding it tough to stand out in a crowded market with growing competition
❌ Struggling to keep your brand's look and feel and consistent while also aligned with your multifaceted personality
Click each to transform 👇🏽
❌ Pouring time and money into branding and marketing but not seeing the growth you hoped for
❌ Hitting walls when trying to reach more aligned customers/clients
✅ Stick out like a sore thumb (in a good way) and become more easily recognisable with a distinct and compelling presence
✅ Unbox new opportunities because you've now positioned yourself as the go-to person for your people
✅ A brand presence that reflects your growth while staying genuine to who you are and what you stand for
✅ Seeing high-impact growth because you've got a "feels right" strategy to back it all
✅ Cutting through all the noise and connecting with more of the people you want to reach
✅ Having a cohesive brand that reflects your unique personality with vibrant, expressive elements that stay true to who you are
What happens when a multi-passionate, all-time-creative gal ditches her legal career to become a brand designer who creates colourfully expressive, you-fuelled brands??
★ You get creative solutions that are heavily built on strategy and a shitttload of research
★ A brand fuelled by your passions and unique traits, so you never lose touch with what makes you, YOU (I know how soul-sucking it is to sideline these)
★ Work with someone who knows what it’s like to turn that thing that lights you up into a fulfilling and thriving career (and is here to help you do the same!)
★ Ongoing support and guidance in navigating the weeds of self-employment and brand-building
You're meant to lead so let's build you a brand that finally supports your big picture vision!
Your pocket rocket branding pal
Hey! I'm CK, Brand Designer and Strategist, but mainly...
for the pod-lovers, i share more of my story here!
Your big picture vision deserves MORE than just one logo
Your big picture vision deserves MORE than just one logo
VIEW PORTFOLIO HERE
Samantha Grace Therapy
TerraTreasures
Amanda & Morgan Wedding Planners
FemForge
You-fuelled branding done in a package that suits you!
The full experience where both your brand and socials become fuelled by you!
Complete Brand Overhaul
★ In-depth "feels right" Brand Strategy - all-encompassing strategy that deepdives into every facet of your brand, making key decisions feel more natural
★ Colourful Expressive Visuals - primary logo, secondary logo, alternative logo, submark logo, logo mark, font pairings, brand colour palette, brand pattern
★ Branded socials toolkit - Launch Kit & Guide, 4 x social media templates, 5 x Instagram highlight covers
★ On-brand productivity - Logo Portal, Messaging framework PDF or Notion page
★ Brand Guidelines
★ Mini Guidelines Sheet
5-8 weeks
Everything you need to lay the groundwork for achieving all that growth you're ready for
★ "Feels right" Brand Strategy - foundational strategy to set a strong bedrock for your brand's next growth chapter!
★ Colourful Expressive Visuals - primary logo, secondary logo, submark logo, logo mark, font pairings, brand colour palette
★ Brand Guidelines
★ Mini Guidelines Sheet
Full Brand Identity
3-4 weeks
Starts at 4400 AUD
Starts at 9900 AUD
great for businesses ready to kickstart brand growth!
great for brand owners with an established online presence
Payment plans are available - just ask!
Payment plans are available - just ask!
Fuelling your brand through a 5-step signature process
1. Buzz Brief
First, we gotta chat!
Creating a brand is a big thing so let's make sure we're a right fit before we go ahead with a project.
You can apply for a project here 👇🏽 and if you seem like a fit, I'll send you an email to book our Buzz Brief where we get to know you and your business better!
I'M READY
2. Huddle & Creative Warm-Up
So we're a good fit, you've been onboarded, and you've completed the in-depth client questionnaire.
Next up: We'll huddle up and dig deeper into you, your vision and business.
Afterwards, you get to complete a fun Creative Warm-Up exercise! Nothing crazy - just fun questions that give me a deeper look into your creative vision.
3. Get sharp, get strategic
I take everything we've talked about so far and showcase your "feels right" strategy in a Brand Strategy & Creative Direction Presentation, for you to approve.
Don't worry - I'll walk you through the entire document so that we're both on the same page!
This is also where you get to decide the creative direction of your visual identity (AHHH so exciting!).
4. Express ya self!
The approved strategy and creative direction? I now translate that into your colourful expressive visuals and present it to you in a Brand Concept Presentation, for approval.
While I'm designing, you get to complete a Brand Story Collage, where you create a collage of images that tell your brand's story ✨ This will be crucial to the offboarding stage!
Don’t worry - I provide the template, prompts, and step-by-step guide. You just need to get expressive!
5. Time to Grow!
Sad to see you go but EXCITED to see you thrive! 🤩
Finally, I package up all your deliverables and send you n detailed Offboarding Guide, along with your Brand Guidelines.
It's time for YOU to keep inching towards your big picture vision, with the help of your new branding!
You'll also be invited into the Aftercare Lounge where you can book a free Post-launch Audit so that you know if you've hit the nail on launching your new brand✨
I wouldn't be your pocket rocket branding pal if I just up and left ya, would I?
Running a business is hard and building a brand has sooo many layers to it (a full brand identity is just the beginning)!
But don't let that stunt your growth!
After any project, you'll be invited to the Aftercare Lounge so you can keep your growth momentum going 🌱
This is where you unlock exclusive services, gain direct access to me, and be onboarded to my More Less newsletter so you can keep growing WITHOUT the burnout.
Damn, you scrolled this far? Are you saying you're...
Ready to kiss the DIY days goodbye, leave decision paralysis behind, and start yapping about your big picture vision?
Let's finally tick off 'invest in brand' from your growing to-do list and create you a brand that's colourful, expressive and fuelled by the things that make you, you.
I'M SOO READY FOR THIS!
Frequently asked questions
Think of your brand as you. Your logo is your face - it is the most recognisable aspect of your identity and gives people a single visual to associate with your entire person. But your whole identity extends beyond just your face, right? You have a personality, values, personals beliefs, and your own unique style.
In the same way, a brand identity encompasses all the elements that make your brand unique and recognisable. Yes, a well-designed logo helps people recognise and remember your brand, but it's only one part of the big picture.
Investing in a full brand identity ensures that your business is perceived in its entirety, catching attention, making connections, and unlocking business growth potential!
There's a creative in all of us and it's arguably the most important skill you can have as a business owner!
And through the questionnaires and exercises in the process, I tap into and harness your inner creativity and unique perspectives in a purposeful and planned way.
I align the strategic and design decisions with your creative contributions, because it's you AND me creating this whole identity!
I want it to feel like an extension of you and your passion.
Investing in your business is DAUNTING, but it's called an investment for a reason! With a full identity, you are taking your business to new heights that a DIY logo or generic branding just can't achieve.
BUT, if you're not ready for the full-scale investment yet, you and I can workshop our way through building your brand in a pocket-sized and not-so-overwhelming way! This is offered at over $4,000 less than my lowest full branding package! I want to make this as accessible as possible, because I also devote my services to emerging founders and solopreneurs, and that usually means we have limited resources (I'm there too!)
And let's face it: as small business owners, we have to wear ALL the hats, and it can get reaaally heavy really soon. So let me wear one of those hats for you so you can focus on being a leader and making the important decisions!
You don't need a full brand identity to start building a strong online presence - we can do it in a pocket-sized way! Get your brand off the ground with a defined Brand Core, aligned Content Strategy, and clear, actionable Growth Plan that fits you like a glove
Pocket-sized Brand-building
But if you're not ready for the full investment yet, we can build your brand in a more pocket-sized way...
I NEED THIS
Learn more
I recently enjoyed working with Czarcee for her branding services and I could not be happier with the results... She has exceeded my expectations in every respect, and I am confident that her expertise and creativity will make a real difference for any business needing a compelling brand identity.
Virtu Solutions
Practical Pockets
That is all amazing 👏🏽🙌🏽😍 I love the colour palette, and the fonts are just perfect. The new logo is eye catching and rememberable. You've done an amazing job, am excited to see where this takes us
Oinopo Studio
CK really cares about you being the best you can be. She's attentive & very thorough, and the audit absolutely exceeded my expectations. Not only did she map out my whole ass brand, I got SOO many good resources after our call. It really shows her expertise, I felt incredibly well taken care of!
Client feedback that makes me cry happy tears
