For the trailblazing founders and solopreneurs who've long outgrown their DIY days, and are ready to be the rocket fuel behind their big picture vision
Translate your multifaceted personality into a colourful, cohesive identity that
connects deeply
drives genuine engagement
draws all the attention
You're beyonddd ready to...
Turn your audience into a supportive community that champions your vision
Because they’re not just inspired by your brand; they see themselves in it
Align your brand with your genuine, multifaceted self
Because it’s fuelled by all the things that make you different, feeling like a true extension of you and your passion(sss)
Push your creative boundaries and take your ideas soaring
Because when your brand excites you, you’ll show up with the energy and creativity that attracts the right opportunities
Streamline business decisions and focus your energy on more CEO things
Because your "feels right" strategy gives you the clarity to work smarter, not harder, so you can sustain your growth without stretching yourself too thin
TIME TO BE THE FUEL BEHIND YOUR BRAND SO YOU CAN GO from...
(Click each frame to get out of the cookie-cutter mould!)
❌ Struggling to keep your brand feeling and looking evolved while staying true to you and your roots
❌ Finding it tough to stand out in a crowded market with growing competition
❌ Struggling to keep your brand's look and feel consistent while also aligned with your multifaceted personality
❌ Pouring time and money into logos and marketing but not seeing the growth you hoped for
❌ Hitting walls when trying to reach more aligned customers/clients
❌ You’ve mastered the basics but you don't know how to take your brand to its next growth chapter
✅ Stick out like a sore thumb (in a good way) and become more easily recognisable with a distinct and compelling presence
✅ Unbox new opportunities because you've now positioned yourself as the go-to person for your people
✅ A brand presence that reflects your growth while staying genuine to who you are and what you stand for
✅ Seeing high-impact growth because you've got a "feels right" strategy to back it all
✅ Cutting through all the noise and connecting with more of the people you want to reach
✅ Having a cohesive brand that reflects your unique personality with expressive elements that reflect the you behind the screen
★ Get creative solutions that are heavily built on strategy and a shitttload of research
★ Design a brand fuelled by you, so you never lose touch with... well, you
★ Work with someone who knows what it’s like to turn that thing that lights you up into a fulfilling and thriving career
★ Be supported and guided navigating the weeds of self-employment and brand-building
You're meant to break the norms so let's build you a brand that finally fuels your big picture vision!
Your pocket rocket branding pal
for the pod-lovers, i share more of my story here!
Hey! I'm CK, Brand Designer and Strategist, but mainly...
Designing like a passionate artist but strategising and analysing like it's the toughest case from my law clerk days 🤓
Fuel your brand to DISRUPT YOUR MARKET and CARVE OUT your OWN space
Starts at $7700
Timelines start from 4 weeks
SPOTS CLOSED - GET ON THE WAITLIST FOR Q1 2025!
YOU-FUELLED BRAND DESIGN
You might need it for the skyrocketing growth you're prepared for ;D Here are some extras you can add!
NEED EXTRA FUEL?
★ Branded socials toolkit - Launch Guide, carousel templates, Reel cover templates
★ Notion business hub - Custom business hub to help you navigate your busy day-to-days
★ Mascot design - Add a pal for your people to connect with!
★ More you-fuelled elements - Add more elements like icons and illustrations so your people can get a deeper feel for who you are behind the screen!
With your multifaceted-ness powering your big picture vision, you can start leading boldly, reach more of *your* people, and skyrocket past competition
★ "Feels right" Brand Strategy - All-encompassing strategy that deepdives into every facet of your brand, making key decisions feel more natural.
★ Colourful Expressive Visuals - Primary logo, secondary logo, alternative logo, submark logo, logo mark, font pairings, brand colour palette, brand pattern
★ On-brand productivity - Logo Portal, Messaging framework PDF or Notion page
★ Brand Guidelines
★ Mini Guidelines Sheet + Social Media Style Sheet
★ Access to a free post-launch audit + exclusive services in the Aftercare Lounge
Click here for a preview!
Fuelling your brand through a 5-step signature process
1. Buzz Brief
First, we gotta chat!
Creating a brand is a big thing so let's make sure we're a right fit before we go ahead with a project.
You can apply for a project here 👇🏽 and if you seem like a fit, I'll send you an email to book our Buzz Brief where we get to know you and your business better!
JOIN THE WAITLIST!
2. Huddle & Creative Warm-Up
Next: We'll Huddle up and dig deeper into your vision and business.
Afterwards, you get to complete a fun Creative Warm-Up exercise! Nothing crazy - just fun questions that give me a deeper insight into your multifaceted self and how you envision your brand.
Just a quick heads-up: You’ll need to complete this form before we proceed to the next step!
3. Get Strategic
I take everything we've talked about so far and showcase your "feels right" strategy in a Brand Strategy & Creative Direction Presentation, for you to approve.
Don't worry - I'll walk you through the entire document so that we're both on the same page!
This is also where you get to decide the creative direction of your visual identity (AHHH so exciting!).
4. Get Expressive
The approved strategy and creative direction? I now translate that into your colourful expressive visuals and present it to you in a Brand Concept Presentation.
While I'm designing, you get to complete a Brand Story Collage, where you create a collage of images that tell your brand's story ✨ This will be crucial to the offboarding stage!
Don’t worry - I provide the template, prompts, and step-by-step guide. You just need to get expressive!
5. Time to Rocket Launch!
Sad to see you go but EXCITED to see you rocket launch! 🤩
Finally, I package up all your deliverables and send you detailed Offboarding Guide, along with your Brand Guidelines.
It's time for YOU to keep being the rocket fuel behind your big picture vision, with the support of your new branding!
You'll also be invited into the Aftercare Lounge where you can book a free Post-launch Audit so that you know if you've hit the nail on launching your new brand✨
I wouldn't be your pal if I just up and left ya, would I? THAT'S WHY THERE'S THE...
Running a business is hard and building a brand has sooo many layers to it (a full brand identity is just the beginning)!
But don't let that stunt your growth!
After any project, you'll be invited to the Aftercare Lounge so you can keep your growth momentum going 🌱
This is where you unlock exclusive services, gain direct access to me, and be onboarded to my More Less newsletter so you can keep growing WITHOUT the burnout.
Frequently asked questions
Think of your brand as you. Your logo is your face - it is the most recognisable aspect of your identity and gives people a single visual to associate with your entire person. But your whole identity extends beyond just your face, right? You have a personality, values, personals beliefs, and your own unique style.
In the same way, a brand identity encompasses all the elements that make your brand unique and recognisable. Yes, a well-designed logo helps people recognise and remember your brand, but it's only one part of the big picture.
Investing in a full brand identity ensures that your business is perceived in its entirety, catching attention, making connections, and unlocking business growth potential!
There's a creative in all of us and it's arguably the most important skill you can have as a business owner!
And through the questionnaires and exercises in the process, I tap into and harness your inner creativity and unique perspectives in a purposeful and planned way.
I align the strategic and design decisions with your creative contributions, because it's you AND me creating this whole identity!
I want it to feel like an extension of you and your passion.
Investing in your business is DAUNTING, but it's called an investment for a reason! With a full identity, you are taking your business to new heights that a DIY logo or generic branding just can't achieve.
BUT, if you're not ready for the full-scale investment yet, you and I can workshop our way through building your brand in a pocket-sized and not-so-overwhelming way! This is offered at over $3,000 less than my starting price for full branding!
And let's face it: as small business owners, we have to wear ALL the hats, and it can get reaaally heavy really soon. So let me wear one of those hats for you so you can focus on being a visionary and making the important decisions!
Yes! Every project requires a $1000 deposit to secure your spot but the rest is split up into two (2) equal payments. If you need something more flexible, make sure to join the waitlist where I offer exclusive multi-month payment plans!
Damn, you scrolled this far? Are you saying you're...
Ready to kiss the DIY days goodbye, leave decision paralysis behind, and start yapping YOUR WAY OUTTA COOKIE-CUTTER MOULDS?
Let's finally tick off 'invest in brand' from your growing to-do list!
HOP ON THE WAITLIST
You don't need a full brand identity to start building a strong online presence - we can do it in a pocket-sized way! Blast your brand off the ground with a defined Brand Core, aligned Content Strategy, and tailored, actionable Growth Plan that fits you like your fave hoodie.
Pocket-sized Brand-building
But if you're not ready for the full investment yet, we can build your brand in a more pocket-sized way...
SECURE YOUR SPOT
Learn more
Czarcee absolutely nailed the vision for Social Butterfly Club![...]She took all our ideas and brought them to life with incredible precision, creativity, and just the right amount of ‘messy action over perfection.’ The final brand reflects our refreshed approach so perfectly—strategic, yet approachable—and she maintained the cohesion with our sub-brands effortlessly. SBC looks polished, but still embraces that relaxed, community-driven feel we were after. Couldn’t recommend her enough for any designer looking to elevate their brand visuals!
Marisa and Kenzi, The Brief Collective
VISUAL IDENTITY DESIGN - VIEW CASE STUDY
POCKET-SIZED BRAND-BUILDING
Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.
Katie, Gotchu Studio
FORMER CREATIVE INTENSIVE & AUDIT
CK really cares about you being the best you can be. She's attentive & very thorough, and the audit absolutely exceeded my expectations. Not only did she map out my whole ass brand, I got SOO many good resources after our call. It really shows her expertise, I felt incredibly well taken care of!
Kim, Oinopo Studio
Client feedback that has me beaming for days
Hit your brand 'sweet spot' like a Mariah Carey high note
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
Hit your brand 'sweet spot' like a Mariah Carey high note
