Show up like a creator. Lead like a founder (because you're both!)

Youโ€™re not here to be a full-time content creator.

But you are the face of your brand โ€” and that means how you show up matters.

If youโ€™re caught between being โ€œtoo realโ€ and โ€œtoo curated,โ€ this workbook helps you find your balance.

Define what youโ€™re known for, clarify how you show up, and build a personal brand that grows with you.

CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
A self-paced workbook to help you define your personal brand
Get clear on what you stand for, what to say, and how to say it โ€” in one self-paced sitting
cute otter mascot Zotto in on-brand office scene

What you get:

๐Ÿ’ฅ A 4-section, self-paced Notion workbook that helps you map out your personal brand from the inside out

๐Ÿ’ฅ Thought-jogger prompts and guided exercises to define your brand POV, themes, associations, and personality

๐Ÿ’ฅ A guided system to translate your brand clarity into creative, strategic ideas

๐Ÿ’ฅ A framework to help you balance personal expression and professional credibility in your content

๐Ÿ’ฅ A rhythm builder to map out a visibility cadence that works with your energy and style
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๐Ÿ’ฅ BONUS: Submit your completed workbook for feedback!

The exact sections inside the workbook:

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1) Define your brand anchors โ€” the POV, personality, and topics that tie everything together

2) Translating these anchors into content โ€” Rooted in what you really stand for, not what the algorithm wants

3) Build your personal-and-professional filter โ€” Balance personal expression and professional credibility, without feeling like two separate people online

4) Find your show-up rhythm โ€” One that actually flexes with your energy, keeps your message consistent, and makes showing up online feel easier and more sustainable.

When youโ€™re not a full-blown Creator... but you are the face of your brand:

Youโ€™re tired of choosing between โ€œfun but chaoticโ€ or โ€œclear but corporateโ€ every time you post
You want to create content that feels expressive... but also builds recognition and trust in your brand
You want to market like a founder without sounding like a LinkedIn bro or losing your voice
Youโ€™re not ready for a personal branding intensive, but you are ready for clarity that sticks
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
CREATE LIKE A CREATOR, MARKET LIKE A FOUNDER ๐ŸŒŸ
$45 USD

A low-lift, high-clarity tool to help you build a personal brand framework that feels like you... and works like a founderโ€™s!

๐Ÿ’ฅ The perfect prequel to my personal branding intensives, but still powerful on its own

Your outta-this-world ambition and ideas need a brand that matches it
Youโ€™re not the same founder you were when you started โ€” and your brand shouldnโ€™t be either.

Letโ€™s build a brand that keeps up with your ambition and evolves as you do.