For multipassionate founders whose ideas only get bigger and bigger
You’ve heard it a hundred different ways: Stick to one topic. One offer. Pick one thing.
That’s how you “make it” online, right?
But every time you try to simplify your brilliance into a single sound bite, something gets lost: your edge, your joy, your actual bigger goals.
You don’t need to water yourself down to be understood… but you also don’t want to risk looking like a serial hobbyist (because you’re good at what you do and you know it)
Instead of spiralling over which “direction” to go all-in on, you just need a strategy that shows how all your creative sparks connect.
You’re not doing too much. You’re doing what only you can do.
And this - right here - is where we brand that.
This isn’t some pastel “find your why” workbook - and it’s definitely not a group program where you have to break out, do small-talk and then get vulnerable sharing your real vision.
It’s a hit-the-ground-running personal branding intensive for multipassionate founders who are allergic to being boxed in... but know their brand needs to make sense if people are gonna trust them (and eventually buy).
Because if one more post tells you to “niche down for success,” you might just launch yourself into the sun (which we kinda want, but not literally!)
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If you scrolled this far, this is probably the clarity-to-action process you’ve been flipping every rock for. Now it’s just about how much support you want as you roll it out!
Whether you’re a self-starter ready to sprint, or you need more support through the “wait... is this the right move?” moments, there’s a tier that fits your brain and your bandwidth:
When I opened my brand-building account in Jan 2024, I already had a whole other audience who knew me as the artsy, anti-burnout productivity gal with a digital planner store.
So when I added brand-building to the mix? I had to do it without looking scattered, and without shrinking myself to make sense. Because leaving parts of me out just... wasn’t an option.
That's why I built my personal brand like a Brand Sun - the centre of gravity everything else in my universe orbited around. It gave me cohesion and range. And the results spoke for themselves: more perfect-fit clients; more collabs; more visibility than I ever thought I’d land this early in my journey.
And that’s what we’re here to do: build a brand that shows your range, holds attention, builds trust, and opens doors - no matter how you expand.
Because I know firsthand: when your personal brand connects the dots for you, your audience stays orbiting no matter the pivot.
P.S. Those two founders from this case study? They originally followed me from my digital planner store days!
This is for multipassionate founders who want a personal brand that makes space for *all* their big ideas, without looking scattered or second-guessy online. You’re especially a fit if:
💥 You’re ready to show up consistently (not just when inspiration hits)
💥 You want clarity and structure, but never at the cost of your personality
💥 You’ve been showing up but feel scattered (Full Support is great here)
💥 You’re newer to online visibility and want guidance as you build (Extended Support has your name on it)
💥 You’re ready to lead with your voice, face, and founder energy — not just your offers
I asked previous clients how they found the workshop. And in their words...
"I LOVED our workshop, I found your questions very helpful, gave me a lot to think about. The way you took my words and gave them structure was magic. I keep saying this but it felt like therapy for my brand"
"Just saying, I was a bit scared of the workshop because I usually avoid calls like a plague, but the way you guided the thing made everything flow so smoothly that I forgot what I was anxious about!"
"People love talking about themselves and I'm not an exception! Knowing someone is actively listening and analysing it the same way I do to others.. that's just like a love language to me."
"Personal services businesses need this. Literally picked my brain and put it down in a structured and orderly manner."
So safe to say... we don't regurgitate intake form answers here.
Nope. This is 1:1 and done-with-you.
That means no passive modules or group chats where you have to work up the nerve to ask your real questions.
You get fully tailored support built around you, and that’s why there are only 4 spots per round.
(I timed myself on Toggl and I spend at least 1 hour a week on support PER CLIENT)
Nope. This process is about brand-building, not clout. This means, it's going to be built on things that don't rely on the algorithm
Whether you’re starting fresh or growing something that’s been simmering, a strong brand foundation helps you build faster (and more aligned) no matter your follower count
Anything related to your personal brand, content, community-building, or strategy implementation. That might include “is this carousel hitting the right note?”, “how should I talk about this new idea?”, or “help, I’m spiraling again.”
I’m here to keep you moving and grounded, because clarity is where it starts but momentum is what changes the game.
Buuut for your reference, majority of the support logs I get are related to content creation!
Nope — this is a full-on personal branding intensive.
You’ll get a 2-hour decoding session, a 20+ page Growth Plan, a custom Kanban board, and at least 30 days of support to implement what we map out.
You’ll get weekly check-ins from me plus unlimited support (via voice notes, Looms, or typed feedback - whatever works best) in-between to workshop your ideas, review content drafts, or help you course-correct as you go.
You’ll also get one 45-minute follow-up call to go deeper, tweak the plan, or work through a roadblock. The last thing you'll experience is a “see ya never” after your Plan is delivered.
You only need to block off 2 hours for the workshop . I handle the rest of the heavy lifting with your Tailored Plan.
Once that’s delivered, the pace is yours to set.
The support period + Kanban board are there to keep things moving and make sure this doesn’t become “just another plan collecting dust"
(That light accountability is a huge client favourite)
It comes down to where you’re at with showing up online.
Full Support Tier → Best if you’ve been in the social media game for 2+ years, feel comfortable being the face of your brand, and already have a rhythm with content. You’re ready to run once you’ve got the strategy.
Extended Support Tier → Perfect if you’re earlier in the journey of building your online presence. Maybe you’re still finding your voice, working up the consistency, or want more direct guidance as you get into the rhythm of showing up.
It comes with extra days of implementation support (90 days), plus access to the Content Console - a Notion hub of 12+ beginner-friendly content trainings and tools so you can figure out IG content stat!
No “go viral in 3 days” or content hackathon BS here.
Personal brands aren't built overnight, and this intensive isn’t a magic ticket to going viral or a funnel that prints sales overnight.
What you will walk away with is:
💥 A clear direction for your personal brand
💥 A defined common thread that connect the dots between your passions and ideas
💥 Core narratives to build identity and resonance
💥 An aligned content strategy that helps your brand grow intentionally, not passively
If you’re expecting a plug-and-play formula or a surge in overnight sales, this probably isn’t the best fit.
Nope — this intensives tackles personal branding and content, not a full brand identity package. You won’t get logo files, visuals, any creative direction or a full identity system.
What you do get is deep clarity on your brand narrative, foundations, and content direction — so if/when you’re ready for visuals, you've got the solid foundations to maximise its impact!
Once you submit your interest via this form, I'll reach out with an onboarding email that will have the payment link for the first payment.
You’ll then be charged automatically from the payment details you provided - once every 30 days from your original sign-up date (until your third and final payment). Nice and seamless!
For example, if you book on June 15, you'll be charged a second time on July 15, and finally on August 15.
You’ll receive full access to the extended support period (including the training hub + follow-up call) right from the get-go - no waiting between payments!
Yessss! In fact, if you're a founder who wants their own personal brand visuals, this is the perfect first step before diving into design.
If you decide to move forward with a full branding project within 90 days from date you received your Growth Plan, the groundwork is already done — and I’ll discount your investment accordingly!
Start with the Personal Brand Foundations Workbook! This Notion workbook can get you started on building the foundations of a personal brand.
Inside, you’ll:
✅ Define what makes your presence recognisable and resonant
✅ Build a show-up rhythm that flexes with your real life and real energy
✅ Figure out a lite content strategy that feels like something you would actually create online, that also cements your expertise
You've reached the down-under part lol
I'm CK - an Australia-based freelance Brand Strategist + Designer who specialises in personal branding and brand identities for multipassionate founders with big ambitions!
For collabs or speaking gigs: opps@czarcreates.com
