💭 “Do I change… or do I keep it safe?"
💭 “Do I expand… or protect what I’ve worked so hard to build?”
💭 “Do I move forward with this bigger vision… or risk confusing the people who already trust me?”
Because what used to work - visually, structurally, strategically - now feels tight, limiting, and constantly one step behind your ever-evolving vision.
And you already know why: you’re no longer building just one thing.
We nail your brand foundations, positioning and audience persona, so you can systemise decisions and outsource without being repetitive
Full logo suite, brand colours, font pairings, custom pattern, custom texture, custom graphic assets
Logo Portal, visual guidelines, Social Media Style Sheet
You unlock access to a secret webpage where you can book exclusive, off-the-grid design and marketing support
Add this to your project scope!
Everything in You-fuelled Rebrand plus…
Since 2023, I haven’t shied away from chasing my multipassionate zoomies, expanding and pivoting my brand by the year - from digital planners, to anti-burnout gal, to brand-builder, selling art prints , and recently, adding host of creative events in Brisbane, Australia to the mix.
But I never hit the “burn it down and start again” button. No visual reset. No separate aesthetics fighting for attention. No “I can’t chase this new idea - my brand will crumble” worries.
Alhough my expanded brand didn’t come from some GrANd MaStERpLan, the recognition, trust and value built were the result of building a brand with a fixed centre and flexible edges. It holds brand-building work and whatever the fuck, without splitting me into separate identities and doubling my workload.
Now, my brand-building audience buys my art; ideal clients choose me for my duality; I worked with an app founder who followed me from my digital planner days; and every new direction strengthens and enriches my brand universe instead of diluting it.
And that’s the approach I bring into every rebrand:
Building it so that it can stretch, stack value, and continue to expand, without losing all that recognition, trust, or momentum you’ve worked so hard to build.
A full rebrand is 3500 USD (or 5 x 700 USD)
But if you're looking to add a website or additional assets, I custom-quote based on your individual needs and goals.
That's why we have a Buzz Brief first: so I can gain a more accurate understanding of what you need and put it all together in a project proposal for you to look over before we kickstart a project.
By not building it around a single moment in your business.
Instead of anchoring your brand to what you sell right now, we anchor it to what stays true about you no matter what - how you think, what you care about, the kind of reputation you want to build, and the bigger vision behind all the ideas.
That way, when you expand, add something new, or take a sharp turn, it doesn’t feel random. It feels like the natural next step, for you and your community.
Visually, the same logic applies. Your identity isn’t pulled from trends, Pinterest, or someone else’s branding - it’s built from your personality and traits, so it still makes sense a year (or five) from now.
Fun fact: One of my brand colours (#ef9620) has been with me since Jan 2023.
The goal isn’t to “future-proof” every possible idea. It’s to give your brand a solid centre, so everything new has somewhere natural to orbit around
We can add this to the project scope! I'm proficient in web design for Showit, Shopify, Squarespace or Webflow.
Full rebrand and website is priced at 6000 USD (or 6 x 1000 USD)
Yes! I accept up to 5 month payment plans.
Make sure to let me know in the enquiry form if you're after a payment plan!
A full rebrand takes a minimum of 4 weeks, and depending on the individual project, can take up to 5 weeks.
If a full 5-page website is part of the project, it can take up to 6-8 weeks.
You'll get a clearer timeline after our Buzz Brief.
Technically... yes. But if I just sent ya off to space with all the gear and no clear objective, at some point, you'll start asking yourself..
“Wait… who exactly am I trying to attract again?”
“Why do my visuals look amazing, but no one’s actually clicking, buying, or getting it?”
“What do I even say when someone asks what makes me different from others in my industry?”
“How can I ensure I'm meeting my audience where they're at, no matter where in the buyer journey?”
Those questions? That’s what strategy answers and does the heavylifting in!
That's why we build your brand system first - the strategy that powers your presence, positioning, and perception. Then we design visuals that don’t just feel like you, but actually do their job!
We both know you’re not just trying to be eye-catching 👀 You’re trying to build credibility, memorability, recognition, and be growth-ready... and we can't do that with just a logo!
I could list all the pages I include… OR I could tell you the parts that’ll matter most to building up your brand’s value, recognition and expansion-proof trust. And if you’ve read this far, that tells me you want to hear the latter. So:
Audience: Not only do we get uberspecific on your ideal audience, we also identify 3 things that’ll make your marketing feel like you’re speaking directly to their 3am thoughts: their pain points, level of buyer awareness, and objections and barriers.
Differentiator: We base your differentiator on 2 things:
The unique skills or worldview that stay present no matter what you do; and
The broader ideas and themes you want your brand to be associated with and will tie current and future projects together, even if you can’t name them right now
Messaging: The core pillars of your brand messaging aren’t going to be 3 variations of your offer transformation. One may be offer-based, but they’ll all be closely tied to your brand associations, positioning, and audience psychology
And when you wrap it all up in a guide that gives people the 101 on your brand, it becomes your brand’s internal logic systemised.
Tooootally!! Depending on your goals, you might need additional assets, like packaging design or custom collateral, to make your brand universe even more immersive.
These can be add-ons to your project, and we’ll work together to ensure they align perfectly with your new brand identity. If you have specific requests in mind, we can talk about it in our Buzz Brief!
In case you can’t tell, I don’t niche down by industry. Clients I’ve worked with have ranged from B2B creative service providers to D2C start-up apps and SaaS brands.
As long as our values align and you have a rich and expansive vision, you’re my type ;D
As for what style I can design in, I match your range… with my own!
Worst and best part about me being a jill-of-all-trades: I can’t stick to a style to save my life, but that makes me flexible and adaptive to allll kinds of styles and aesthetics.
As long as it’s got colour, I can do it. Lemme show ya
I sure can!! For my DIYers, you get a Google doc wireframe, tips and prompts, as well as a brief video walkthrough on where to start with writing your own website copy.
If you want to make sure what you write is still gonna do its job of maximising conversions and answering the sales questions, you can always book a copy audit by my trusted website copywriter friend.
This depends on how big of a project we’re taking on.
For a standard branding / rebrand project: Just you, your rich af vision, and all the reasons why your previous branding doesn’t fit anymore
For projects with websites: Brand photos, information about all the services or products you’ll include in the website, T&Cs and any relevant policies, and website copy (be it DIY or written by a professional)
I wouldn't be your pal if I just up and left ya, right?!
I offer post-project support for alllll services. The extent of it depends on the project!
For full rebrands / branding: 2 weeks post-launch support + access to exclusive aftercare services
You've officially reached the down-under part. ICYMI: I'm CK - an Australia-based freelance Brand Strategist + Designer... who's also a part-time artist! I'm dang good when it comes to personal branding and brand-building for multipassionate founders.
For collabs or speaking gigs: opps@czarcreates.com
