"Pop-up"

The Brief

Yuki wants to sell her own coffee brand in her café in Tokyo. The coffee brand is called "Kokoro", meaning "heart" or "spirit" in Japanese, but she wanted a strong emphasis on inner beauty and emotional depth.

Deliverables

"Own coffee brand"

"Heart"

Brand Identity Design
Packaging Design for coffee 

Flipped the 'k' to represent the emphasis on inner beauty'

Replaced the 'o' for a roughly 'painted' heart, to match the brand name and as an engaging visual

Handbrushed, 'imperfect' font evokes authenticity, which aligns with how personal to the owner this business idea / vision was

"Inner beauty and emotional depth"

"Tokyo"

Imitates the look of the personal name stamps / seals that Japanese citizens use to sign documents (called “hanko”)

Back to other projects

The Brief

Yuki wants to sell her own coffee brand in her café in Tokyo. The coffee brand is called "Kokoro", meaning "heart" or "spirit" in Japanese, but she wanted a strong emphasis on inner beauty and emotional depth.

Deliverables

"Own coffee brand"

"Inner beauty and emotional depth"

Brand Identity Design
Packaging Design for coffee 

Flipped the 'k' to represent the emphasis on inner beauty'

Imitates the look of the personal name stamps / seals that Japanese citizens use to sign documents (called “hanko”)

Replaced the 'o' for a roughly 'painted' heart, to match the brand name and as an engaging visual

"Heart"

"Tokyo"

Handbrushed, 'imperfect' font evokes authenticity, which aligns with how personal to the owner this business idea / vision was

Back to other projects

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