"Pop-up"
Project Goals
★ To create a stand-out brand experience that sets the cafe / coffee shop apart from all others
★ To appeal to young women and be an environment that encourages self-love
★ To design colourful packaging that encourages customers to share their experience, building brand awareness and recognition
Deliverables
★ Brand Identity Design
★ Packaging Design for coffee beans
★ Takeaway packaging design
Flipped the 'k' to represent the emphasis on inner beauty'
Replaced the 'o' for a roughly 'painted' heart, to match the brand name and as an engaging visual
Handbrushed, 'imperfect' font evokes authenticity, which aligns with how personal to the owner this business idea / vision was
Imitates the look of the personal name stamps / seals that Japanese citizens use to sign documents (called “hanko”)
Back to other projects
"Pop-up"
The Brand
Yuki wants to sell her own coffee brand in her café in Tokyo. The coffee brand is called "Kokoro", meaning "heart" or "spirit" in Japanese, but she wanted a strong emphasis on inner beauty and emotional depth.
Deliverables
★ Brand Identity Design
★ Packaging Design for coffee beans
★ Takeaway packaging design
Flipped the 'k' to represent the emphasis on inner beauty'
Imitates the look of the personal name stamps / seals that Japanese citizens use to sign documents (called “hanko”)
Replaced the 'o' for a roughly 'painted' heart, to match the brand name and as an engaging visual
Handbrushed, 'imperfect' font evokes authenticity, which aligns with how personal to the owner this business idea / vision was
Back to other projects
The Brand
Yuki wants to sell her own coffee brand in her café in Tokyo. The coffee brand is called "Kokoro", meaning "heart" or "spirit" in Japanese, but she wanted a strong emphasis on inner beauty and emotional depth.
★ To design colourful packaging that customers would love to share, to build brand awareness and recognition
★ To create a stand-out brand experience that sets the cafe apart from all others
★ To appeal to young women and be an environment that encourages self-love
Project Goals
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