Brand-BUILDING for the founders and solopreneurs who're ready to

lean into their youthful spirit

be impossible to ignore

be impossible to copy

build A LOYAL AF community

FOR THE TRAILBLAZERS. THE REBELLIOUS. THE FUN-LOVING.

YOU-FUELLED BRAND DESIGN

LET'S GET FUELLED UPPP

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Lead your industry with a 2.0 brand designed to break the mould

Starts at 4 weeks   /   Starts at $7700

You don't need a full brand identity to start building a strong online presence - we can do it in a pocket-sized way! Blast your brand off the ground with a defined Brand Core, aligned Content Strategy, and tailored, actionable Growth Plan that fits you like your fave hoodie.

POCKET-SIZED BRAND-BUILDING

LET'S GET BUILDING

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START BUILDING YOUR BRAND IN YOUR OWN POCKET-SIZED WAY

1-2 weeks   /   $1200 (BETA pricing)

6 5 SPOTS OPEN THIS ROUND!

2 SPOTS FOR Q1 2025!

Let's co-create a brand that’s as vibrant, multi-layered, and ambitious as you are — designed to amplify your story, connect deeply with more of your people, and fuel your journey to drive skyrocketing growth.

★ A defined Brand Core that sets a stronger foundation for your brand so you can feel more aligned and confident in your decisions

★ An aligned Content Strategy that takes the second-guessing out of your content decisions and is built around your schedule, letting you create with more intention and excitement

★ 20+ page tailored Growth Plan that clearly outlines next pocket-sized steps for content creation, brand-building, and long-term growth

30 days of implementation support + weekly check-ins to keep you accountable and dedicated to building that momentum

Earnt credit: Book a full identity project within 60 days after getting your Growth Plan and your investment can go towards the full-scale branding project!

You might need it for the skyrocketing growth you're prepared for ;D Here are some extras you can add!

NEED EXTRA FUEL?

Mascot design - Have your own Duolingo effect. Add a pal for your people to obsess over

Notion business hub - Custom business hub to help you navigate your busy day-to-days

More graphics- Add more elements like icons and illustrations so your people can get a deeper feel for who you are behind the screen!

"Feels right" Brand Strategy - All-encompassing strategy that deepdives into every facet of your brand, making key decisions feel more natural. 

Colourful Expressive Visuals -  Primary logo, secondary logo, alternative logo, submark logo, logo mark, font pairings, brand colour palette, brand pattern

On-brand productivity - Logo Portal, Messaging framework PDF or Notion page

Branded socials toolkit - Launch Guide, carousel templates, Reel cover templates

★ Brand Guidelines + Mini Guidelines Sheet + Social Media Style Sheet

★ Access to a free post-launch audit + exclusive services in the Aftercare Lounge



❌ An order taker who simply executes tasks without considering the bigger picture.

❌ A one-size-fits-all solution provider who applies generic strategies to every client.

❌ A yes-person who agrees to every request without challenging assumptions or offering alternative perspectives.

❌ A short-term fix provider who prioritises quick wins over long-term success.

❌ A disconnected service provider who works in isolation without seeking input or feedback from clients.

What I am:

✅ A strategist dedicated to understanding your unique vision and goals.

✅ A creative problem-solver who thinks outside the box to deliver you impactful branding solutions.

✅ A collaborator who values your input and works closely with you to achieve your desired outcomes.

✅ A designer committed to providing honest feedback and guidance throughout the process.

✅ A creative who wants to see you tap into YOUR creative potential as a small business owner, and use this to unlock your business' growth potential.

What I am NOT:

Here's what TF is up when we collaborate!

Frequently asked questions

How crucial is a brand identity for a small business just starting out?

The world is a noisy place full of big fish and small fish businesses, but a strong brand identity can give your brand a voice, differentiate you from competitors, and help you connect with the people you're aching to reach.

Investing in a strong brand identity is you investing in your business' future and your big picture vision!

How do I know if I need help with brand-building or full branding?

Branding is like a big leap between two cliffs: if you're gonna take that leap, you need to know how long of a distance that is to jump (ie your long-term goals and big picture vision). If you estimate too short of a distance, you'll fall.

So if you already know the distance and have the energy (resources) to do it, you'll jump. But if you don't you can also turn around, gather your materials and resources, and build yourself a bridge (DIY branding) to close that distance!

So ask yourself this: Do I have a clear grasp of my long-term goals and big picture vision? Do I clearly know and have the resources to take that leap?

Because you can only get the most out of a full brand identity, if these are crystal clear to you!

But if you don't and you still want to start building your brand, that's no worries!! That's why I offer a done-with-you brand-building service, because I truly believe you don't need a full brand identity to start building a strong online presence (just a defined Brand Core and aligned content strategy!).

Think of Pocket-Sized Brand-Building as the step before the full brand identity!

Is it worth the cost to invest in a professional brand identity when my budget is limited?

Investing in your business is DAUNTING, but it's called an investment for a reason! With a full identity, you are taking your business to new heights that a DIY logo or generic branding just can't achieve.

BUT, if you're not ready for the full-scale investment yet, you and I can workshop our way through building your brand in a pocket-sized and not-so-overwhelming way! This is offered at over $3,000 less than my lowest full branding package!

And let's face it: as small business owners, we have to wear ALL the hats, and it can get reaaally heavy really soon. So let me wear one of those hats for you so you can focus on being a visionary and making the important decisions!

Czarcee absolutely nailed the vision for Social Butterfly Club![...]She took all our ideas and brought them to life with incredible precision, creativity, and just the right amount of ‘messy action over perfection.’ The final brand reflects our refreshed approach so perfectly—strategic, yet approachable—and she maintained the cohesion with our sub-brands effortlessly. SBC looks polished, but still embraces that relaxed, community-driven feel we were after. Couldn’t recommend her enough for any designer looking to elevate their brand visuals!

Marisa and Kenzi, The Brief Collective

VISUAL IDENTITY DESIGN - VIEW CASE STUDY

POCKET-SIZED BRAND-BUILDING

Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.

FORMER CREATIVE INTENSIVE & AUDIT

CK really cares about you being the best you can be. She's attentive & very thorough, and the audit absolutely exceeded my expectations. Not only did she map out my whole ass brand, I got SOO many good resources after our call. It really shows her expertise, I felt incredibly well taken care of!

Client feedback that has me beaming for days

Ready to fuel up for your big picture vision?

Ready to FUEL UP FOR  your big picture vision?

Apply for a Q1 2025 spot and we can start preparing for takeoff 🚀

LET'S GET FUELLED UPPP

Hit your brand 'sweet spot' like a Mariah Carey high note

“Different is better than better,” right?

But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?

Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!

Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️

“Different is better than better,” right?

But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?

Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!

Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️

Hit your brand 'sweet spot' like a Mariah Carey high note