Social Butterfly Club makes stress-free, plug-and-play marketing for high-value designers who want to grow and market their design business, without the overwhelm
Founded by The Brief Collective, Social Butterfly Club (SBC) is a marketing membership created specifically for designers who feel overwhelmed by content creation. SBC empowers designers to take control of their marketing with ease, helping them attract dream clients while building their brands in an authentic and sustainable way.
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Launched:
October 2024
Deliverables
✔ Visual Identity Design
✔ Monthly marketing playbook design
The Brief Collective recently pivoted their positioning and gained further clarity on the type of designers they want to market to and attract.
Their current overarching goal is to refined everything from their courses to their student experience, to position themselves as the Harvard for designers.
To reflect this pivot, their overall visual direction needed to represent their "messy action over perfection" approach, while also communicating the calibre of their courses and resources.
Founders Marisa and Kenzi wanted SBC to reflect this refresh, while maintaining cohesion across its other sub-brands.
BRAND CHALLENGES
★ To position SBC as the go-to resource that eliminates the overwhelm of marketing by offering easy, plug-and-play solutions to help designers stay consistent
★ To empower designers to build a sustainable and ongoing marketing strategy that aligns with their creative business goals, positioning consistency and action as the keys to long-term success
★ To establish SBC as a supportive space where designers can not only access marketing resources but also receive expert feedback, shift their marketing mindset, and receive encouragement from peers and industry pros
BRAND GOALS
Glasshouse to represent the importance of marketing your design business in a way that represents high-value designers honestly and authentically - also reduced in size to allow for more optical balance
Butterfly glass mosaic art to set it apart from the other sub-brand buildings
‘Club’ is arranged vertically to prevent the brand name from becoming too long, ensuring it remains compact and versatile
Customised the type to make it feel more cohesive with the entire sub-brand
Czarcee absolutely nailed the vision for Social Butterfly Club! Working alongside her on this brand was such a collaborative and seamless experience. She took all our ideas and brought them to life with incredible precision, creativity, and just the right amount of ‘messy action over perfection.’ The final brand reflects our refreshed approach so perfectly—strategic, yet approachable—and she maintained the cohesion with our sub-brands effortlessly. SBC looks polished, but still embraces that relaxed, community-driven feel we were after. Couldn’t recommend her enough for any designer looking to elevate their brand visuals!
WORDS FROM THE FOUNDERS
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Marisa and Kenzi, The Brief Collective
Hit your brand 'sweet spot' like a Mariah Carey high note
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
Hit your brand 'sweet spot' like a Mariah Carey high note
