Pause to Play is a digital wellness app that makes mindful tech use feel fun, combining gamified breaks and community support to help users balance productivity and wellbeing with ease
Pause to Play takes a fresh approach by mixing retro-inspired charm with real tools for building healthier tech habits. Through gamified challenges, a strong community, and strategies that actually stick, the brand brings a new kind of energy to digital wellness. The founder didn’t just want people to “unplug”; she wanted to empower them to make tech work on their terms
Deliverables
✔ Brand Identity Design
✔ Business card design
✔ Mascot
✔ Social media templates
★ To reach a wider audience by partnering with like-minded influencers, organisations, and brands in the wellness and tech spaces
★ To foster a vibrant, supportive community through the brand, of users who share their journey of balancing technology and wellbeing
★ To grow into a recognised thought leader in the digital wellness space
★ To disrupt the digital wellness space through its playful, gamified user experience
STRATEGY GOALS
Pixelated font to represent the gamified user experience and emphasis on making digital wellness feel more fun and playful
Pause symbol embedded in the 'P' to represent 'Pause' in the brand name
'to' is shortened to '2' for increased memorability and recognition
Play button symbol embedded in the 'P' to represent 'Play' in the brand name
The pixelated font also leverages the power of nostalgia and vintage games, to create immediate emotional connection with the target audience (as inspired by the founder's own love for vintage Nintendo games!)
Hit your brand 'sweet spot' like a Mariah Carey high note
FREE KWIZZZ
Hit your brand 'sweet spot' like a Mariah Carey high note
Find your brand 'sweet spot' - the intersection of your multiple passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence.
Being multipassionate is an asset, not a drawback - time to act like it!
