MULTIPASSIONATE BRAND STRATEGIST AND DESIGNER

Building FOUNDER-LED BRANDS for those with big ideas and multipassionate layers

let's work! 🚀
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED
💥 PERSONAL BRANDING 🚀 BRAND IDENTITES ⚙️ STRATEGY-FIRST BUT ALWAYS YOU-FUELLED

Every modern-day founder has gravity, that strong magnetic pull people can’t explain but want more of

My job? To help you build a brand that amplifies your presence, aligns with your vision, and builds the kind of momentum that moves people... all while making you the fuel behind it!

joyful young woman with long dark hair, glasses, and a cap playfully points upward while sticking out her tongue. She’s wearing a peach tank top and standing in front of large rocks and greenery, smiling with an expressive and carefree pose

Because a brand FUELLED BY YOU can do more than look bangin'

Supercharge founder productivity because your strategy keeps your head in the game and your energy where it counts
Your brand strategy = your coordinates. No more detours. Just clear direction, sharper focus, and more space to lead.
Unbox your creative potential because it fuels endless inspiration and constantly sparks fresh ideas
What if your brand no longer felt like a stifling box, but a launchpad for your best, boldest ideas yet?
Catch alll the eyes, command respect, land dreamy opportunities, and grow your audience at lightspeed
What if your brand became the signal — drawing in aligned opportunities and the right people on autopilot?
joyful young woman with long dark hair, glasses, and a cap playfully points upward while sticking out her tongue. She’s wearing a peach tank top and standing in front of large rocks and greenery, smiling with an expressive and carefree pose
Hey there! I'm CK, your Brand Strategist + Designer but mainly...

Your pocket rocket branding pal 🚀

In 2024, I left law, dove headfirst into the creative industry, and realised I didn’t want to juggle disconnected identities — I wanted a brand that could hold space for all of me.

‍So I built one. A brand universe that revolved around my Brand Sun — my personal brand — and made room for every layer: my design brain, strategy side, productivity resources, and love for systems.
‍
It’s the same universe, that same Brand Sun, that’s landed me perfect-fit clients, podcast features, and visibility opportunities that used to feel way out of reach!
‍
Now I help other multipassionate founders do the same - building universes that reflect all of who they are and expand with where they’re going.

Step into the otter-dominated universeLet's build *your* brand universe!

Brand-building for the multi-dimensional, multi-layered, multi-talented, multi-faceted

A retro-style graphic with pixelated text reading “YOU-FUELLED BRAND DESIGN” in white and pink, set against a dark grid background. An orange rocket and a planetary ring system illustration frame the text, evoking a fun, space-themed aesthetic.
DFY full branding experience

A rebrand that starts with strategy, and ends with recognition

A full branding experience where we'll create a strategy-first brand system, so that your visuals reflect your depth, and so your brand presence leads to bigger, aligned opportunities.
A retro pixel-style graphic with the words “POCKET-SIZED BRAND BLAST” in white blocky text on a dark grid background. Two yellow comic-style explosion illustrations decorate the corners, adding energy and playfulness.
dwy PERSONAL BRANDING INTENSIVE

turn your online presence into a founder-led brand

In one focused intensive, we’ll build a personal brand framework that positions you as the founder of your brand, so your online presence leads to visibility and trust.
HERE TO BLAST OFF

Recent brands that broke outta the "one niche" box

Film and street photographer also passionate about brand identity →

A sleek green business card with bold, white text reading “ESTHER ZHENG” in a geometric, modern font. The card rests on a golden yellow surface, showcasing a clean and professional brand identity.

Digital wellness app that gamifies breaks and mindful tech use  →

A pixel-style visual with the text “Pause to Play” in bold, retro-inspired font centered on a textured lavender background. The design evokes a nostalgic, gamified feel.

music tuition software that makes music lessons fun again →

A colorful flat lay of branded collateral for “Recite,” featuring cards in bright yellow, deep burgundy, white, and navy with the Recite logo and name repeated across each. A prominent blue envelope with the “R” logo stands out in the center.

IP lawyer for performers and nightlife entertainers  →

A flat lay on a rich red background displaying branded items for “Signed—Red,” including a pink box, wax seal, utensils, stationery, and a document with the brand’s logo and signature style. The setup evokes elegance and precision.
Let's get into Mission Control
Every service has its own process - some are short and punchy, others more in-depth - but the flow stays the same ➡️
1. Lock in your coordinates
We start by mapping where you are and where you’re meant to go. Defining your personal brand? Stepping into your 2.0 phase? This sets the course for everything else.
2. Calibrate the systems
This is where we translate all your thoughts, ideas, and direction into something aligned and actionable — whether that's a refined brand strategy, full brand system, or a growth plan that actually fits your energy.
3. Prepare for launch
You leave with tangible direction, aligned tools, and brand momentum to move forward.

Got burning questions? ❤️‍🔥

How much are your services?

⬇️

You-fuelled Brand Design: Between 4000 to 7000 USD (multi-month payment plans accepted!)

Pocket-sized Brand Blast: 1150 USD

How do I know if I need personal branding, strategy, or full branding?

⬇️

It really comes down to where you're feeling the friction!

💥 If you're showing up as the face of your brand but struggling to articulate your voice, perspective, or what you really want to be known for — you likely need personal branding support.

☄️ If you're feeling scattered or unclear about your positioning and audience connection - brand strategy will give you the clarity and structure to move forward with confidence.

🚀 If everything - strategy, visuals, messaging, vibe - feels outdated or out of sync with who you are now, it's probably time for a 2.0 brand identity phase!

Buttt if you're still unsure? Reach out here and I’ll help you figure it out based on where you’re at!

Do you offer ongoing support after a project?

⬇️

I wouldn't be your pal if I just up and left ya, right?!

I offer post-project support for alllll services. The extent of it depends on the project!

Pocket-sized Brand Blast: At least 30 days + weekly check-ins
You-fuelled Brand Design: Free launch plan audit + access to exclusive aftercare services

Do you offer payment plans?

⬇️

Yes, but only for You-fuelled Brand Design!

Every branding project requires a $500 USD deposit to secure your spot but the rest is split up into two (2) equal payments. If you need something more flexible, make sure to let me know in our Buzz Brief so we can come up with a flexible payment plan!

How do you tailor your work for multipassionate people?

⬇️‍

I don’t force you to pick one lane... I help you build the mf-ing highway!

My whole approach is built on the belief that your “too many ideas”... are actually your strongest competitive edge.

Whether you’re juggling multiple passions, biz directions, or creative outlets, I help you connect the dots, not cut them out. Every service I offer is designed to bring clarity without boxing you in, so your brand feels expansive, not watered down.

Still have questions? Send me an email!
Illustration of torn open candy wrapper in a coral pink colour

Raving broadcasts from the clients-sphere

Czarcee was an absolute pleasure to work with! Her talent in not only in creating marketing material from scratch, but also her organisation and use of top tier tools to help with communication and interaction has been genuinely a joy to work with. I look forward to working with her again in the future and feel like any business idea I have can be turned into a million dollar business with her!

Sam & Lev, Recite Software
You-fuelled Brand Design

Having you around was a joy, thank you for holding our hand as we worked on building confidence.

As technical founders, we tend to hide behind our work and assume our personality will get in the way.

Brainstorming with you and bouncing ideas gave me the reassurance and allowed us to connect more with our audience.

Pocket-sized Brand Blast

It’s like having an instructions manual on how to be me! If I get lost in my thoughts I can get back to the growth plan and clear my mind.

I’m just SO GRATEFUL that I had this opportunity!

‍My brain is messy and chaotic but you managed to untangle all my thoughts and make everything click together! Thank you thank you thank you! 🫶🏻

Pocket-sized Brand Blast

Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.

Pocket-sized Brand Blast

Your make spaghetti dreams so actionable and tangible. You define the term 'realistic' from being something you settle for, to something that you can now reach out and touch.[...] You've given me the strongest foundation to stand on my own two feet and achieve my dreams and I cannot thank you enough.

Pocket-sized Brand Blast
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
FIND YOUR SWEET SPOT 🍡 BEING MULTIPASSIONATE IS A STRENGTH 🍡 TRADITIONAL BRAND ARCHETYPES WERE TOO ONE-DIMENSIONAL 🍡
A retro pixel-inspired cover that reads “BRAND SIGNAL WORKBOOK” in glowing white text on a dark grid backdrop. Orange signal wave illustrations appear on either side of the text, suggesting communication and broadcast.

Being a jack-of-all-trades is your competitive advantage. You just need to own it 🍡

That's why I made Sweet Spot Archetypes! Think traditional brand archetypes but specifically for multipassionate people.

Find your Archetype and learn how to leverage it, so you can finally answer those "why you" questions with the sweetest level of confidence (in just 5 days)!

START THE SWEET SPOT CHALLENGE!
Got a brand idea that just won't shut up?
(Honestly same)

Let’s turn that chaos into a plan and build something that actually does shit, whether you’re just getting your personal brand off the ground or ready to rocket launch with a full brand identity.
LET'S DO ITTT
QUICK LINKS
WOAH - SLOW DOWN, PAL!

You've reached the down-under part lol
I'm CK - an Australia-based freelance Brand Strategist + Designer who specialises in personal branding and brand identities for multipassionate founders with big ambitions!

For collabs or speaking gigs: opps@czarcreates.com

🔥
Terms & ConditionsPrivacy PolicyPhotos by the only photographer I trust, Esther ZhengZotto brought to life by the best illustrator, Jules of Cedar Side
© 2025 CzarCreates. All rights reserved