Amanda & Morgan Wedding Planners plan joy-packed weddings where couples get to soak up every moment of their big day, while the two sisters handle the chaos with charm, precision, and a whole lot of fun
Amanda and Morgan, two party-loving sisters, founded their business after witnessing the chaos and disappointment of a poorly planned wedding. It's now their mission to make wedding planning fun, enjoyable and stress-free for couples, so they can better focus on what really matter - their love story
Deliverables
✔ Brand Identity Design
✔ Business card design
✔ Website mockup
★ To build awareness that wedding planning being can exciting, joyful, and stress-free journey for couples, focusing on love and celebration rather than logistics
★ To highlight their unique, sisterly approach, combining warmth, professionalism, and a deep understanding of what makes weddings special
★ To position themselves as a luxury/high-end brand while also reflecting their fun, energetic and personal nature
BRAND GOALS
‘&’ symbol has a handwritten feel, to represent the personal touch both founders give to their client experience
The elegant serif font gives the brand a high-end feel, and is visually contrasted by a thin sans serif font, keeping the founder names in focus so as to highlight that it’s also a personal brand
Founder initials embedded in the logo mark to showcase the combined efforts of both sisters to delivering a fun, luxury client experience
Heart shape to represent the couple's love being the focal point of the entire process
