FemForge creates body-positive fitness programs that help women build inner strength, confidence, and self-love, while breaking free from negative body image
FemForge is a womens fitness centre dedicated to empowering women to embrace their bodies, build strength, and cultivate confidence through transformative workouts, body-positive coaching, and supportive community engagement. Their approach goes beyond physical fitness, helping women mend negative body image and reclaim their sense of self-worth.
Deliverables
✔ Brand Identity Design
✔ Welcome box packaging design
✔ Merch design
★ To create a safe and inclusive community where women feel accepted, supported, and empowered to embrace their bodies
★ To become the go-to body-positive fitness centre, known for its commitment to inclusivity, empowerment, and holistic wellbeing
★ To foster a culture of body positivity, self-love, and empowerment in every interaction with the brand
BRAND GOALS
The 'f' is designed to be a play on the ♀ symbol, showcasing the brand caters to women of all forms, shapes and sizes
Bold and modern sans serif font to communicate strength and power
Incorporated a serif-based 'r' to give it a combined feminine and masculine feel
Hit your brand 'sweet spot' like a Mariah Carey high note
FREE KWIZZZ
Hit your brand 'sweet spot' like a Mariah Carey high note
Find your brand 'sweet spot' - the intersection of your multiple passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence.
Being multipassionate is an asset, not a drawback - time to act like it!
