The Brand
FemForge is a womens fitness centre dedicated to empowering women to embrace their bodies, build strength, and cultivate confidence through transformative workouts, body-positive coaching, and supportive community engagement. Their approach goes beyond physical fitness, helping women mend negative body image and reclaim their sense of self-worth.
Deliverables
★ Brand Identity Design
★ Welcome box packaging design
★ Merch design for welcome box
Bold and modern sans serif font to communicate strength and power
The 'f' is designed to be a play on the ♀ symbol, showcasing the brand caters to women of all forms, shapes and sizes
Incorporated a serif-based 'r' to give it a combined feminine and masculine feel
Back to other projects
Project Goals
★ To foster a culture of body positivity, self-love, and empowerment in every interaction with the brand
★ To become the go-to body-positive fitness centre, known for its commitment to inclusivity, empowerment, and holistic wellbeing
★ To create a safe and inclusive community where women feel accepted, supported, and empowered to embrace their bodies
The Brand
FemForge is a womens fitness centre dedicated to empowering women to embrace their bodies, build strength, and cultivate confidence through transformative workouts, body-positive coaching, and supportive community engagement. Their approach goes beyond physical fitness, helping women mend negative body image and reclaim their sense of self-worth.
Deliverables
★ Brand Identity Design
★ Welcome box packaging design
★ Merch design for welcome box
Bold and modern sans serif font to communicate strength and power
Incorporated a serif-based 'r' to give it a combined feminine and masculine feel
The 'f' is designed to be a play on the ♀ symbol, showcasing the brand caters to women of all forms, shapes and sizes
Back to other projects
★ To create a safe and inclusive community where women feel accepted, supported, and empowered to embrace their bodies
★ To foster a culture of body positivity, self-love, and empowerment in every interaction with the brand
★ To become the go-to body-positive fitness centre, known for its commitment to inclusivity, empowerment, and holistic wellbeing
Project Goals
Hit your brand 'sweet spot' like a Mariah Carey high note
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so your brand can start feeling so undeniably you!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so your brand can start feeling so undeniably you!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
