The Brand
FemForge is a womens fitness centre dedicated to empowering women to embrace their bodies, build strength, and cultivate confidence through transformative workouts, body-positive coaching, and supportive community engagement. Their approach goes beyond physical fitness, helping women mend negative body image and reclaim their sense of self-worth.
Deliverables
★ Brand Identity Design
★ Welcome box packaging design
★ Merch design for welcome box
Back to other projects
Project Goals
★ To foster a culture of body positivity, self-love, and empowerment in every interaction with the brand
★ To become the go-to body-positive fitness centre, known for its commitment to inclusivity, empowerment, and holistic wellbeing
★ To create a safe and inclusive community where women feel accepted, supported, and empowered to embrace their bodies
Bold and modern sans serif font to communicate strength and power
Incorporated a serif-based 'r' to give it a combined feminine and masculine feel
The 'f' is designed to be a play on the ♀ symbol, showcasing the brand caters to women of all forms, shapes and sizes
The Brand
FemForge is a womens fitness centre dedicated to empowering women to embrace their bodies, build strength, and cultivate confidence through transformative workouts, body-positive coaching, and supportive community engagement. Their approach goes beyond physical fitness, helping women mend negative body image and reclaim their sense of self-worth.
Deliverables
★ Brand Identity Design
★ Welcome box packaging design
★ Merch design for welcome box
Back to other projects
★ To create a safe and inclusive community where women feel accepted, supported, and empowered to embrace their bodies
★ To foster a culture of body positivity, self-love, and empowerment in every interaction with the brand
★ To become the go-to body-positive fitness centre, known for its commitment to inclusivity, empowerment, and holistic wellbeing
Project Goals
Bold and modern sans serif font to communicate strength and power
The 'f' is designed to be a play on the ♀ symbol, showcasing the brand caters to women of all forms, shapes and sizes
Incorporated a serif-based 'r' to give it a combined feminine and masculine feel
Hit your brand 'sweet spot' like a Mariah Carey high note
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
“Different is better than better,” right?
But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?
Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!
Join the waitlist and unlock access to the Find Your Brand Sweet Spot quiz ⬇️
Hit your brand 'sweet spot' like a Mariah Carey high note
