FemForge creates body-positive fitness programs that help women build inner strength, confidence, and self-love, while breaking free from negative body image












FemForge is a womens fitness centre dedicated to empowering women to embrace their bodies, build strength, and cultivate confidence through transformative workouts, body-positive coaching, and supportive community engagement. Their approach goes beyond physical fitness, helping women mend negative body image and reclaim their sense of self-worth.

Deliverables

✔ Brand Identity Design
✔ Welcome box packaging design
✔ Merch design

★ To create a safe and inclusive community where women feel accepted, supported, and empowered to embrace their bodies

★ To become the go-to body-positive fitness centre, known for its commitment to inclusivity, empowerment, and holistic wellbeing

★ To foster a culture of body positivity, self-love, and empowerment in every interaction with the brand

BRAND GOALS

AFTER CUSTOMISATION

BEFORE CUSTOMISATION

The 'f' is designed to be a play on the ♀ symbol, showcasing the brand caters to women of all forms, shapes and sizes

Bold and modern sans serif font to communicate strength and power

Incorporated a serif-based 'r' to give it a combined feminine and masculine feel

CARVING THEIR OWN SPACE IN AN OVERLY ONE-SIZE-FITS-ALL INDUSTRY

VIEW MORE PROJECTS

Ready to fuel up for your big picture vision?

Ready to FUEL UP FOR  your big picture vision?

Apply for a Q1 2025 spot and we can start preparing for takeoff 🚀

LET'S GET FUELLED UPPP

Hit your brand 'sweet spot' like a Mariah Carey high note

“Different is better than better,” right?

But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?

Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!

Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️

“Different is better than better,” right?

But what if you’re a multifaceted person with diverse skills and passions - which do you highlight as ‘the difference’?

Time to hit your brand 'sweet spot' - the intersection of your core passions, unique skills, and audience needs - so you can start answering those "why you" questions with undeniable confidence!

Be an Insider and unlock access to the Find Your Brand Sweet Spot quiz ⬇️

Hit your brand 'sweet spot' like a Mariah Carey high note