🔍 Google Doc template with 5 sections for storing and making sense of your market + audience research, without drowning in screenshots or overthinking:

1) Intro and set-up guide

2) Research plan - monthly and weekly planning tables to help you create a repeatable research process / routine

3) Braindump - space to draw all the raw insights, screenshots and links

4) Industry and competitor research - tables for tracking and analysing trends, challenges, opportunities, competitors and positioning gaps

5) Audience research - tables for tracking and analysing your audience's pain points, behaviours, objections, and decision-making factors

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🔍Guided tables with prompts to help you interpret your research so you can turn it into actionable insights

🔍 Example entries so you're never staring at a blank template wondering how to start

Perfect for founders who:

- Are tired of keeping all their audience intel in their brain, screenshots, and a hundred random notes

- Want sharper positioning, clearer messaging, and content that hits deeper

- Are multipassionate and need a simple system to spot patterns across everything they do

- Want to understand their people better without doing complicated “market research”

- Create content, offers, or products and want them grounded in real insights, not guesswork

- Want a repeatable research process that grows with them, instead of starting from scratch every time

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This product and all supporting material may only be used for your individual purpose only. Because of the digital nature of this product, there are no refunds.

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