Samantha Grace Therapy is a personal brand for a one-woman clinic that takes pride in her warm and holistic approach to therapy. She's seeking to stand out with a brand identity that reflects her compassionate and inclusive style while conveying professionalism and expertise.
✔ Brand Identity Design
✔ Business card design
✔ Office stationery design
★ To stand out in the sea of psychologist / therapist brands that look overly corporate
★ To communicate the owner's passion-led dedication to her clients and their healing
★ To resonate with and attract clients who are looking for a psychologist who makes them feel truly heard and understood
Lines to illustrate rays of sun, representing the warmth and compassion associated with the brand
Elegant and italicised serif font to convey sophistication and personality
Italicised sans serif font as contrast, placing more emphasis on the name given it's a personal brand