Signed In Red delivers stage-ready legal protection with bold, no-nonsense contracts and trademark strategies designed for performers, creatives, and nightlife entertainers who refuse to play small
Signed In Red was founded by Olivia, a performer-turned-lawyer who isn’t your standard legal eagle (obviously). With a background in intellectual property law, she’s made it her mission to protect the dancers, burlesque performers, and stage artists who bring the world to life under the spotlight.
Olivia makes legal protection feel as sexy and exciting as your favourite number.
Deliverables
✔ Brand Identity Design
✔ Letterhead design
✔ Stationery design
★ To position Olivia as the go-to legal expert for performers, dancers, and entertainment professionals
★ To turn legal services into a must-have for performers and make contracts, trademarks, and protection feel empowering—not intimidating
★ To educate the creative industry on their rights so they stop getting underpaid, overworked, or taken advantage of
BRAND GOALS
Loop of the 'g' mimics the exotic finger wave chignon hairstyles of the 1920s, which represents the elegance, confidence, and theatrical flair of performers
The word "In" has a dry brush stroke effect, designed to look like it was written with lipstick - bold, effortless, and full of attitude
Brand initials are framed by a shape that mimics burlesque feather fans, with a dry brush stroke effect creating a soft, feathery look
Used a handwritten font for the initials, to represent the lawyer's personal commitment and connection to offering legal protection for performers and entertainers
