TerraTreasures creates hand-sculpted, nature-inspired clay treasures that celebrate individuality, offering unique, artisan pieces that blend personal connection with bold artistry
TerraTreasures is an online store selling handcrafted clay earrings. The owner loves to create truly unique pieces of wearable art that also tell stories in every detail. The brand aims to establish a captivating identity that celebrates and connects with customers over the elegance, craftsmanship, and individuality of each pair.
Deliverables
✔ Brand Identity Design
✔ Sustainable packaging design
✔ Packaging tape design
★ To design packaging that creates an elegant unboxing experience
★ To communicate the intricate craftsmanship and love poured into each pair
★ To elevate their visuals so the owner can raise their prices and attract higher-paying customers
BRAND GOALS
Italicised cursive font used for the first letters to represent the artisan's focus on elegance and individuality
Roughened font to showcase connection to organic materials and to simulate a hand-crafted look
The custom first letters also reflect the artisan's creativity and the attention to detail to ensure every piece is truly unique
The key is used as a storytelling illustration to communicate that the owner helps buyers ‘find the key’ to treasure (earrings) that speaks to them and their individuality
