The Common Table blends café culture, artisan goods, and hands-on creative experiences, creating a warm, communal space where craft, coffee, and connection come together.
The Common Table started as a cozy neighborhood café with a focus on community, sustainability, and handcrafted food. Known for its ethically sourced ingredients and welcoming atmosphere, the brand is now preparing to launch a line of artisan products, such as small-batch sauces, preserves, and baking kits. With its roots in fostering meaningful connections over shared meals, The Common Table is evolving into a lifestyle brand that celebrates thoughtful, sustainable living both at the café and at home.
Deliverables
✔ Brand Identity Design
✔ Packaging design
✔ Coffee beans packaging desin
★ To have a cohesive identity that connects the café’s charm with the premium feel of its artisan product line
★ To position The Common Table as a leader in the sustainable lifestyle market by highlighting its community-focused and eco-conscious values
★ To develop a scalable brand for future growth into additional product categories (e.g., cookware, lifestyle goods)
BRAND GOALS
"C" was resized for better balance, ensuring a cohesive flow with the rest of the letters
Roughened font to showcase connection to organic materials and to simulate a hand-crafted look
The original font was refined and "smoothened out" to preserve its warm, artisanal charm while adding a polished touch that aligns with a high-end lifestyle brand
An organically-shaped meditative face symbolises gathering, shared experiences, and mindful enjoyment
